Carrie Bradshaw Would've Loved This New Shoe Label

There's just something about wearing a beautiful pair of shoes.They can make an outfit and change your mood from good to great. Before we got into winter, I had been eyeing the same shoes for months: brogues, mules, as well as hooties (I'm still loving this heel/boot style) that can be worn in the office, as well as out on date night.

I'm always clicking refresh on my favourite online retailers, but occasionally, I find up-and-coming collections through Instagram. A brand I've been double-tapping on a lot lately is Berlin-based (but Italian-produced) Aeydē. Not only covering my personal favourite styles, there's also a healthy amount of daring colours that are so bold they would go with everything currently sitting in my wardrobe. Much like Carrie Bradshaw from Sex and the City, if you're a shoes girl at heart, you might be easily tempted.

Keep scrolling for my top Aeydē picks.


Love shoes? Follow us on Pinterest for daily inspiration. 

Lara Burnell
Writer & Producer

Who's your style icon? 

Jenny Walton. She has a quirky, French, feminine style I adore. She mixes designer, vintage, high street really well and isn’t afraid of colour and print. My style board on Pinterest is full of street style images from her at fashion week events.

Who are your 5 favourite people to follow on Twitter/Instagram?

@unconditionalmagazine, @ilona_hamer, @thefatjewish, @glossier, @giorgiatordini

What's the fashion essential you can't live without?

My vintage red tartan jacket. It's timeless and bold. I love wearing it with a red matte lipstick. 

What's your desert island album?

Any '70s playlist will do!