The Proof Is in the Data: 2022's Most Sought-After Fragrances, Period

I could talk about fragrance until I'm blue in the face. As a beauty editor with a slight perfume mania, I've tested tens—if not hundreds—of different perfumes. If you asked me what I think the top ten best perfumes of all time are, I could give you an answer in five minutes flat with my definitive rankings. You might call me a perfume snob of sorts. 

Even though I have my own perfume convictions, I'm always intrigued to see what perfumes have cemented themselves into the cultural zeitgeist. In a new studyHey Discount analyzed Google search data and social media figures to find out the most popular perfumes of 2022. These perfumes were widely searched for and mentioned on social media this year—and it makes sense since each of them smells objectively magnetic. Find out what perfumes got the people going this year below. 


(Image credit: @dawn.tan)

#1: Maison Francis Kurkdjian Baccarat Rouge 540 Eau De Parfum

#2: Dior Sauvage Eau de Toilette

#3: Chanel No. 5 Eau de Parfum

#4: Dior Miss Dior Eau de Parfum

#5: Creed Aventus Eau De Parfum

#6: Yves Saint Laurent Black Opium Eau de Parfum

#7: Guerlain Shalimar Eau De Parfum

#8: Armani Beauty Acqua Di Gio Eau De Toilette

#9: Viktor&Rolf Flowerbomb

#10: Calvin Klein CK One Eau De Toilette

Next: Camila Cabello's Stylist Shares Exactly How to Get Her Y2K-Inspired Waves

Associate Beauty Editor

Katie Berohn is the associate beauty editor at Who What Wear. Previously, she worked as the beauty assistant for Good Housekeeping, Woman's Day, and Prevention magazines, all part of the Hearst Lifestyle Group. She graduated from the University of Colorado, Boulder, with a major in journalism and minor in technology, arts, and media, and earned her master's degree at NYU's graduate program for magazine journalism. In addition, Katie has held editorial internships at Denver Life magazine, Yoga Journal, and Cosmopolitan; a digital editorial internship at New York magazine's The Cut; a social good fellowship at Mashable; and a freelance role at HelloGiggles. When she's not obsessing over the latest skincare launch or continuing her journey to smell every perfume on the planet, Katie can be found taking a hot yoga class, trying everything on the menu at New York's newest restaurant, or hanging out at a trendy wine bar with her friends.