Zara Really Wants You to Wear These 6 Trends This Winter

I've spent years carefully crafting my winter wardrobe. I've chosen classic coats, knitwear that doesn't date, quality boots that go way beyond one season and tailoring I can dress up or down. Still, I sometimes wish my winter wares packed a bit more of a fashion hit. I'm all about timelessness, but there is something to be said for adding a bout of trend-led appeal to your wares, particularly in winter when you spend a significant amount of your time wrapped up in practical layers. So with the idea of making my winter ensembles feel more timely, I thought I'd head on over to Zara to see the timely pieces the brand is recommending for the season ahead.

Zara is the first place I turn when I want something of the moment. The brand doesn't merely follow the trends laid out by designers. It starts its own, and I was eager to find out which it's backing for 2023.


(Image credit: ZARA)

It only took about 30 seconds of browsing its new-in section to discern a pattern—or, should I say, six patterns. As I scrolled, it became evident that there are a handful of winter trends Zara has invested heavily in. You'll be pleased to hear that they're all genuinely wearable and will work for a variety of aesthetics. Such is the appeal of Zara in the first place. That and price tags that don't require much commitment. Still, I'd never suggest shopping frivolously or snapping up pieces you can only see yourself wearing once or twice. What you'll discover below are trends I believe have staying power for 2024 and beyond. Fashion is cyclical, after all.

Scroll on to discover the six Zara winter fashion trends this editor is considering investing in.

1. Teddy Textures

Shearling and faux-fur textures always make a comeback in the winter months, but for 2023, the fabrication feels more prevalent than ever, especially at Zara. 


2. Knitwear With a Twist

Who doesn't love a toasty jumper? However, if you're becoming fatigued with run-of-the-mill weaves and silhouettes, cue Zara's dollop of dreamy, directional knitwear. 


3. Maxi Skirts

Maxi hemlines were all the rage on the autumn/winter runways, and seen everywhere from Celine to Saint Laurent. Zara is backing the trend in a big way this winter, too, in everything from mesh to wool to satin. 


4. Polished Cargos

That's right—cargo is still a big deal over at Zara, a brand which continues to feed into the popularity of the Y2K aesthetic. Having said that, I've noticed a distinctly honed offering for winter in more premium-looking textures and cuts. 


5. Postcards From Paris

Unlike other designer-born trends, French styling is easy to re-create on a budget. Zara's new-in section is currently packed with the bouclé jackets, printed blouses and skinny jeans we see on repeat on the streets of Paris. And what's more, these easy pieces can be dressed up or down depending on the occasion, making them a versatile addition to any wardrobe. 


6. Fresh Denim

Denim is a key staple year-round, but I think it comes into its own in the winter months. Being a heavy fabric, it's ideal for keeping you warmer in cooler climes, and Zara is running with this idea, using the textile to create dresses, skirts, and tops alongside classic jeans and jumpsuits.


Next Up, I'm Anti-Trend, But These New-Season Items Work With My Winter Capsule Wardrobe

This post was previously published and has since been updated.

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over twelve years of experience in fashion journalism. She been creating engaging and elevated style content for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories, and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, works closely with influencer talent on content initiatives, represents the brand at industry events, and regularly contributes to social media. Previously, Maxine appeared on TV in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o. 

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship, she was offered a position on the Look magazine fashion desk. She accepted, leaving university a year early in the process. She went on to become the title's fashion news and commercial content editor, with a stint as’s fashion writer along the way. She later served as Look’s acting Editor in Chief before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others. Maxine works remotely from her countryside home near Edinburgh.