If You Want to Look Chic This Winter, These New-In Zara Buys Will Make It Happen

Whenever a new season starts, especially one as stylistically relevant as winter, it's easy to feel like you need to spend lots of money on making your wardrobe feel fresh again. I've moved between this winter and last, so most of my cold-weather clothes have been in boxes for the last nine months, and I'll admit, I was somewhat deflated when I unearthed my winter wares; none of them seemed to fill me with joy. A gut reaction may be to open your laptop, head to your favourite store and feverishly add new pieces to your basket. What I suggest, however, if using the same time you'd spend online shopping to give your old winter clothes some love; iron them, steam them, press them—get them looking as sharp as you can. Then start trying them on. Explore new combinations and pair things with items you previously wouldn't have thought to. Sure, not all outcomes will be winners, but I guarantee this will give you a newfound appreciation for pieces you already own.

Now, assuming you've done this just as I have, you've hopefully discovered that you don't need a whole new wardrobe to get you through the winter in style. Instead, you may have identified a gap or two that needs filling, or a space for something more trend-led. Cue Zara's winter 2023 collection. 


(Image credit: COURTESY OF ZARA)

The brand has just received its biggest winter delivery of the season and what struck me most was its focus on core staples over anything that feels too "now". There are classic, wool-blend camel coats, cosy knitwear, tailored trousers that transition from day to night and elegant shoes you can pull out for a multitude of occasions. When it comes to pieces that feel current, I always like to look for items that have an aspect of longevity to them. Take red, for example. The colour is trending hard right now, but it also never really dates either, so I'd say that's a sound albeit trendy investment. And Zara has some of the finest red items on the high street. 

Generally speaking, if you want to add something new to your wardrobe with the intent of making your outfits look chicer, Zara's winter 2023 collection is the solution. Below I've rounded up my favourite pieces from the edit—pieces that you'll be excited to rediscover next winter, too. 


Next Up: The 9 Most Expensive-Looking Pieces on the High Street This Week

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.