Although Zara releases new pieces on an almost daily basis, it's rare that they create an entirely new category, but today is an exception. That's right, Zara makes lingerie now and all I can say is worth the wait. The collection (entitled The Female Gaze) of bras, underwear, pajamas, shapewear, nightgowns, and loungewear was clearly designed with comfort in mind, first and foremost. But each piece is undoubtedly beautiful and sensual, and since the pieces are constructed of high-quality materials like silk, alpaca, cotton, and wool, everything looks incredibly expensive (although most sets are under $100).
In total, Zara's initial lingerie launch includes a whopping 129 styles, and the neutral color options means that items can be mixed and matched. There's a lot to love here but I narrowed the offerings down to 15 pieces that I think will sell out first. It wasn't easy but someone had to do it. Let's start shopping, shall we?
Keep scrolling to shop the 15 most covetable pieces from Zara lingerie (interspersed with some of the stunning campaign images).
This shade of blue is as dreamy as it gets.
A worthy splurge, in my opinion.
This set will quickly become a year-round staple.
Apologies if you're tired of WFH references, but don't you want to work from home in this?
Another strong contender for new favorite WFH outfit.
Simply put, I need to own this.
Beautiful silk lingerie is usually far more expensive than this.
Just looking at this set makes me feel cozy.
If you don't own a knit bra yet, you know what to do.
This makes for a gorgeous layering piece too.
I'd wear these with chunky loafers.
I can never resist a little rosette.
The waistband on these beautiful underwear looks so comfortable.
Can't forget the matching shorts.
Wedding-day worthy.
Next up, 9 trends that Zara is getting so right this season.
-
The 33 Best Anti-Trend Items at Zara, According to a Fashion EditorTime for a summer basics upgrade.
-
I Went to Shop the Zara Sale But Got Distracted by These 27 New-In Buys and Never Looked BackThey are too good.
-
Believe Me—You'll Still Want These 36 Items in 2026 (and '27 and '28)Timeless with a capital T.
-
I'm Basically My Sister's Personal Stylist—36 Chic, Summer-Ready Zara Pieces I'm Sending Her WayPlus, some hot new arrivals.
-
There Are Over 500 Tops and Jeans at Zara, But Only These 32 Chic Picks Need Your AttentionI'll bet they'll sell out before July's over.
-
I Just Spent 4 Hours at Spain's Biggest Zara—These Are the Items I Immediately Rushed to BuyMy credit card hates me.
-
I'm a Professional Shopper—These 37 J.Crew, Banana Republic, Zara, Nordstrom, and Shopbop Items Are GivingFrom pretty tops to cool pants.
-
I'm Heading to Mallorca and Ibiza—These 30 Zara Pieces Will Be the Backbones of My WardrobeGuaranteed.
