What Every 20-Year-Old Girl Is Buying From Zara

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(Image credit: @emzast)

Meet Lauren, Who What Wear's fashion editor and co-founder of The Devils Wear Zara. Lauren is so obsessed with Zara that we started calling her The Zara Scout. Now she's turning the nickname into a franchise so she can regularly share her insider knowledge of the brand, including all her hacks, secrets, and must-haves with you.

Mimi and I use The Devils Wear Zara for many things. Most of the time, we're informing you of our latest Zara obsessions, but every once in a while, we like to ask all of our followers to fill us in on the pieces they have purchased lately that have them abnormally excited. Since there is so much product constantly circulating throughout Zara, both in-store and online, we find that getting the inside scoop from our followers allows us to discover products we might not have noticed before, and hopefully you'll feel the same way. 

This time around, as we have done in the past, we wanted to hone in on a specific age group—20-year-olds. We've asked women in their 50s, 30s, and more what they love buying from Zara, and today, all the shopping-savvy 20-year-olds are here to share with you some of their most recent Zara purchases. Everything from the perfect going-out top to birthday dresses galore is included in the selection ahead, and while the shopping here is good, their quotes are even better, so be sure to read up on why these young women love the pieces ahead. 

Lauren Eggertsen
Editorial Director

"Copy (200 words): Lauren Eggertsen is currently the editorial director of Who What Where and has worked at the company for nearly seven years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Sydney Sweeney, Lindsay Lohan, and Megan Fox. 


She has also attended multiple fashion weeks, including New York, London, and Milan, where her personal style has been featured on sites such as Elle.com, HarpersBazaar.com, and Vogue.co.uk. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.