Here's What Stylish Over-50 Women Are Buying From Zara
Meet Lauren, Who What Wear fashion editor and co-founder of The Devils Wear Zara. Lauren is so obsessed with Zara that we started calling her the Zara Scout. Now she's turning the nickname into a franchise so she can regularly share her insider knowledge of the brand—including all her hacks, secrets, and must-haves—with you.
As you've probably figured out by now, we love bugging all of you about your personal shopping habits. As a publication that lives to serve your every shopping desire, there's really no better resource than, well, you. This time around, we wanted to get a little more granular in our ever-growing obsession with Zara shopping by asking women over 50 to tell us what they love buying from the retailer.
Now, being over 50 has nothing to do with what you should buy from Zara—you can buy whatever the heck you want at any age—but were curious as to what this particular group of women was eyeing from the site. After just one post on The Devils Wear Zara asking women over 50 to share their favorite Zara items to shop, we were overwhelmed with the number of responses. Ahead, read some of our favorite responses and shop the items these women are absolutely loving.
What we posted:
What you said:
“I’m 60 years old and wear Zara head-to-toe almost every day. Right now, I love the boots with the back zip and metallic heel, and also the ones with the acrylic clear heel. I also love the sock sneaker booties. I just got the long black-and-white polka-dot slip dress for a work event and the black faux-leather joggers. I made a killing in Paris during the January sales.” — Beth Greene
Shop her picks:
“I’m 56 and just bought the plaid blazer and pants, the yellow flares from the yellow suit, and the leopard-print satin skirt. Also got the burnt-yellow satin dress plus black technical fabric sock boots and the yellow-and-black snakeskin booties.” — Judy Lamont
Shop her picks:
“Answering from my Instagram-less mom! She said she loves buying their basic turtlenecks every season. Particularly black—she wears one whenever she isn’t feeling creative with outfits and actually got me doing the same.” — Emily Ronsman
Shop her picks:
“I'm 55 and I love to order purses, low-heeled unique shoes, and Chanel-inspired jackets.” — Denise Leckband
Shop her picks:
“I’m going to be 51 soon, and I love to buy dresses from Zara. I love creating outfits for work and play with individual pieces, but I usually go straight for the dress section of the app first. This season, I’ve purchased pants, skirts, sweaters, shirts, and dresses.” — Karen Geiring
Shop her picks:
“My mom is 80 and looooves her Zara suits. Also any good oversize sweater she can wear with leggings.” — Anonymous
Shop her picks:
“I’m 50 and have been shopping at Zara since before it was in the U.S. I buy mostly basics (T-shirts, leggings, etc.), but now that I’m older and wider (and wiser, but mostly wider), I check the site religiously for certain statement pieces that are unusual and that I’d never pay huge $$$ for, like a fabulous coat or a funky sweater.” — Kerry Auld
Shop her picks:
“I love their purses and shoes, as well as dresses for work! They have pieces that are a little different that makes you stand out just enough! Some don’t dare to wear them, but I say why not?” — Car Lopez
Shop her picks:
“My mom (50 and fabulous) loves to buy Zara's accessories—necklaces, scarfs, hats etc. (Just like Kate Middleton!)” — Patricia Rodriguez Lluch
Shop her picks:
Read more responses that made us smile:
Next up, find out which spring trends this 54-year-old is proposing a ban on.
Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.
She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.
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