It's Back: The Zara Trend That Blew Up 3 Months Ago


(Image credit: Collage Vintage)

Spotting new trends at Zara can be difficult considering the insane amounts of product it releases each week. But, lucky for you, we're like, really good at it. Earlier this fall, Zara released a trend-driven print that can best be described as scarf-like with distinct chains printed all over it. We saw the particular graphic print take over the street style scene during NYFW and Zara customers couldn't get enough as the key products driving the trend couldn't stay in stock. Looking back on fall 2018, that, along with snake print, were two of the biggest trends the fast-fashion retailer was pushing.

Fast-forward three months, and we are noticing the drop of even more chain-print pieces at Zara for winter. This time around, the print is coming in more colors and styles than before and yes, we still love it just as much. Ahead, shop a selection of our favorite chain-print pieces available at Zara right now, and be sure to check back in on the retailer as we can only expect more of this booming product trend to stock the shelves in the coming months. The smitten face of the girl in the photo above is exactly what we looked like when we saw the return of this trend, and we think your face will look the same after you check it out.

Next up, shop four shoe trends we'll be buying in 2019 (and that work for right now).

Editorial Director

Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.

She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.