In Just 24 Hours, These Bags Will Have Sold Out

Here are a few facts about Yuzefi bags that you should probably be made aware of:

1. Each time the brand launches its handcrafted luxury box bags onto its own website, the stock sells out within 24 hours.

2. Bloggers worldwide are buying and furiously Instagramming them as we type. From Italy's Eleonora Carisi to Greece's Natalia Georgala, these little pieces of arm candy are doing the rounds.

3. Yuzefi's wares are priced around the midrange sweet spot, from the £365 mark up to £565, which is considerably less than your average It bag.

4. Browns—which has just debuted another two new colourways in the ultra-popular Asher style—had to double up on reordering another batch of stock just four days after the last time Yuzefi landed.

And we're telling you this because the aforementioned restocking has just happened, and it's clearly important to know first and fast.

Keep reading to see the girls that have been toting the bag brand of the moment, and then carry on to shop the exclusive colourways and existing pieces (while they last).


Hannah Almassi
Editor in Chief

Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.