I Predict Trends for a Living—These Winter Finds Should Be First on Your List
Sponsor Content Created With Macy's
It should come as no surprise that my For You Page is full of trend reporting (and maybe a handful of puppy videos if I'm keeping it real). Most notably, there's one creator who has become a mainstay, and her name is Cat Ward of @glowupu. She boasts an impressive following of well over 200,000 people who turn to her to see which trends they should be investing in, so naturally, I had to ask her about her favorite winter items. She generously provided me with a list of the best finds Macy's has to offer, and I've rounded them up for you here. She delivered some incredible finds, including chic party pieces and on-trend barn coats that you need to see. Keep scrolling to shop this trend expert's must-haves for the season ahead.
"So into this lace stunner!" — Cat Ward, Artist and Content Creator
"Everyone needs a go-to black dress for the holidays. This one should be it." — Ward
"The black makes this dress surprisingly versatile for any holiday occasion." — Ward
"I am obsessed with this quilted coat, especially because it's reversible. I love to have multiple styling options." — Ward
"This jacket is equal parts cozy and chic." — Ward
"I had to include another quilted option because it is the It jacket this season." — Ward
"Western boots are a closet staple at this point." — Ward
"Don't worry—sparkly flats aren't going anywhere anytime soon." — Ward
"Riding boots may be trending, but black boots will never go out of style." — Ward
"Loafers are a must this season. I love how these aren't quite platform but give a little bit more than a classic flat loafer." — Ward
"The green stripe detail on this sweater is holiday perfection." — Ward
"These Ugg gloves are an immediate yes. It doesn't get cozier than this." — Ward
"I need this classic cardigan in every color. Let's twin." — Ward
Natalie Gray Herder is an Editor on the branded content team at Who What Wear. Originally from Los Angeles, Natalie decided to make the move to NYC after graduating from Loyola Marymount University in 2019. She is an avid researcher, reader, and explorer in and out of the office. She is inspired by the street style of her fellow New Yorkers and her laid-back roots in California.
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