Why We're Obsessing Over New Label Friends & Associates

Imagine you got to spend every day doing the thing you love with some of your closest friends. Now imagine that’s your job. Editor/stylist Matthew Edelstein launched his contemporary fashion label this past December with that precise business model in mind, hence the name Friends & Associates. Instead of having just one person design for the brand, which offers a playful mix of modern sportswear, Edelstein invites a variety of creative talent to work together each season. The spring collection, complete with bright colour-blocking and charming polka-dot and gingham prints, is a follow-up to the debut Resort line and offers fun, easy-chic separates you can wear all summer long. Keep clicking now to see some of our favourite pieces.

A shot of colour at the collar, pocket, and waist keeps this workwear-inspired one-piece fresh for summer.

Ava Belted Jumpsuit ($189)

Executive Director, Entertainment

Jessica Baker is Who What Wear’s Executive Director, Entertainment, where she ideates, books, writes, and edits celebrity and entertainment features.