11 New Bags You'd Never Know Cost Less Than $40
Sponsor Content Created With Who What Wear, Target
In our never-ending quest to provide you with not only the best content but also the best shopping finds, today we’re bringing you the ultimate roundup of—brace yourself—actually affordable bags that are seriously cool. How do we know? Well, here’s the zinger: We designed them just for you.
That’s right. They’re from our very own Who What Wear collection, specifically part of our latest drop for winter. From classic cross-bodies (with removable straps, of course) to trendy top-handle bags that make a statement to a useful weekender you’ll take on all your upcoming trips, we’ve got a purse for every occasion and every style type. The best part, of course, is that they’re all under $40—meaning they’re the perfect pieces to either gift a friend with or treat yourself to, guilt-free. To see and shop all the bags for yourself, simply scroll!
Up next: the 42 things you have to buy from Zara, Shopbop, and Net-a-Porter right now.
Since starting as an intern back in 2013, Nicole Akhtarzad Eshaghpour has held several roles here at Who What Wear, and she is currently Editor-at-Large. Upon joining, she was a senior about to graduate from business school at USC. Fast-forward to 2025, and she's moved to NYC from her hometown of Beverly Hills and spends her workdays a little differently from when she was just starting out. Currently, she focuses on a weekly mélange of shopping content and her Trust Me—Buy This newsletter. As far as her personal style goes, she's largely drawn to neutral, classic pieces but will always make an exception for something colorful or bejeweled as long as it's deemed worthy enough. After all, the only thing she loves more than a party is dressing up for one. On her downtime, she can usually be found at home eating something delicious and trying to force her husband to watch Summer House.
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