11 New Bags You'd Never Know Cost Less Than $40

In our never-ending quest to provide you with not only the best content but also the best shopping finds, today we’re bringing you the ultimate roundup of—brace yourself—actually affordable bags that are seriously cool. How do we know? Well, here’s the zinger: We designed them just for you.

That’s right. They’re from our very own Who What Wear collection at Target, specifically part of our latest drop for winter. From classic cross-bodies (with removable straps, of course) to trendy top-handle bags that make a statement to a useful weekender you’ll take on all your upcoming trips, we’ve got a purse for every occasion and every style type. The best part, of course, is that they’re all under $40—meaning they’re the perfect pieces to either gift a friend with or treat yourself to, guilt-free. To see and shop all the bags for yourself, simply scroll!

I took this for a spin myself and got so many compliments.

The mock-croc trend is even cooler in a vibrant color.

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The classic backpack gets a seasonal update.

This little bag comes with a removable pouch that can be left in or taken out, so it's really two styles in one.

Girls with classic style would love to get this as a holiday gift.

This sleek weekender is perfect for any last-minute day trips that come up.

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Another two-in-one, this bright blue pouch can double as your new clutch, and the whole bag is ideal for adding some color to all-black outfits.

Our own CEO, Katherine Power, shows us how perfect the Tambourine bag is for work events.

This color makes everything, including this $30 bag, look expensive.