The Inspiration Behind Our Amazing $35 Dress

We define the perfect summer dress with words like effortless, stylish, and versatile. The idea of having a go-to piece that you can throw on and feel instantly amazing in sounds like a no-brainer, which is why we couldn’t help but design a ton of them for our collection at Target this month!

Today, in our second installment of Behind the Seams, we’re spotlighting our printed midi dress, which makes for a smart investment with its carefree, bohemian air (did we mention it’s only $35?).

Scroll down to see how the frock went from sketch to sample, and read on to hear from our co-founders, Hillary Kerr and Katherine Power, on why they wanted to make this piece in particular.


“Dresses are a mainstay of our summer wardrobes, so we knew that we wanted to include a number of options in this collection. This printed midi dress is the perfect go-anywhere option. You can dress it up with heels and a lightweight linen jacket for the office or style it with casual flats for a weekend picnic. We also like styling it with a belt, which can also help make it a little dressier or a bit more casual, depending on what you’re going for!” — Who What Wear co-founders Hillary Kerr and Katherine Power


What would you like a Behind the Seams look at next? Share with us in the comments below!

Opening Image: @erin_styles_sf