A few months ago, I pegged the sweaterdress (or knit dress) as one of fall’s biggest dress trends, largely due to the overwhelming exposure of one Jacquemus collection dress that truly took over not only Paris Fashion Week but Instagram and street style as well. What does that have to do with this story? Well, if you invested in one at the time, I’m pleased to announce that the dress style is still gaining traction winter, not only from a trend standpoint but in terms of functionality as well. After all, there aren't many dresses you can really get away with in the coldest season of the year.
If you didn’t hop on the sweaterdress bandwagon just yet, I’m also pleased to announce that today is your lucky day. Naturally, as we do with all major trends and important essentials, we have our very own version in our Who What Wear collection for Target, retailing at a shocking under-$50 price point. Featuring long sleeves, a midi length, and two color options (black and a multi stripe), the dress is perfect for anything from work to events to a cozy night in with friends. To see how some of our favorite Instagram girls are wearing the style, then of course to shop ours, just keep scrolling.