If It Doesn't Come in White Bouclé, I'm Not Interested

I can completely understand why the current fashion and interiors trend for white bouclé has come to be. In these hard, scary times is it any wonder we desire to be comforted, cosseted and kept all snuggly, floating away on a cloud of bouncy, white fabric? We will not look back on this period as a moment for studs, spiked heels and shoulder pads but cashmere loungewear and soft-as-you-like puffer coats.


(Image credit: @elsa.hosk)

Whether bouclé-wrapped sofa or warm shearling shacket, bobbly clutch bag or fluffy pillow, many appear to be finding some solace in creamy cuddly fabrics they choose to wear on their skin and fill their homes with. It's a tactile, chic and understated trend that started with soft furnishings, particularly during the '70s, but you'll find pieces dating back to the 1940s too.


(Image credit: @amaka.hamelijnck)

White and off-white bouclé has been used by many an iconic furniture designer to create the most luxurious-looking of sofas, and you'll find some key vintage styles (such as a modular sofa by Mario Bellini or the Siamese Sofa by Pietro Franchescini) going for tens of thousands of pounds right now. Those with ample budgets and perhaps interior designers to help source said goods are injecting the look into their homes in a big way: Elsa Hosk's huge corner sofa is really something to behold. 


(Image credit: @annaborisovana)

Some modern furniture purveyors even specialise in covering existing pieces in, you guessed it, fresh white bouclé. I discovered Stringer Brothers thanks to Virginia Norris, the co-founder of super PR agency Aisle 8, and the quilted pouffe she shared on Instagram. A "bouclé cloud" she described it as on her post (now who wouldn't want that?). Meanwhile, arbiter of style, Alex Eagle has started stocking squidgy bouclé sofas from Eagle Hodges over at her shopping mecca, The Store.


(Image credit: @modedamour)

If having a home peppered with white bouclé furniture sounds like a flat-white coffee explosion waiting to happen then let me guide you towards the fashion end of this trend spectrum. COS's snuggly shearling bag became an Instagram hit in mere moments at the tail-end of last year, and we've been crossing our fingers and toes for a restock. Sure, it's an entirely impractical addition to our day-to-day lives right now, but what else is there to enjoy? 


(Image credit: @pernilleteisbaek)

There are more useful iterations of the trend for your wardrobe: a borg jacket or coat, for example, will always be a sensible choice on cold winter days. Maybe you'll appreciate a more Y2K approach and try swapping in a bouclé bucket hat instead of a beanie or opt for a teddy fleece instead of a regular knit.


(Image credit: @styleappetite)

Want in on the feel-good trend of 2021? Then keep scrolling to shop out the best white bouclé pieces for both your home and your closet.

Hannah Almassi
Editor in Chief

Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.