Years ago, when I first began working in fashion, I received some unsolicited, albeit excellent, advice from a more senior editor: Invest in your wardrobe. While my closet is nothing close to a designer display room, I have taken this tip to heart and have always prioritized shopping for quality over quantity. For me, this means allocating more of my budget to basics that I wear regularly rather than the latest trends that might not be a long-term fit.
My style skews toward the classic and occasionally preppy variety, so I prioritize collared shirts, denim, blazers, outerwear, and simple accessories. While there are a few pieces I'll never part with (leather jackets only get better with age), basics tend to wear out when worn and washed on repeat.
Thanks to another gentle nudge from a fellow editor, I've embarked on a mission to revamp my basics and invest in new quality wardrobe pieces from five specific retailers. Even though I live in NYC, I don't love shopping there IRL (it can get overwhelming!), so I've included some online-only favorites in the mix.
Keep scrolling to browse my favorite elevated basics from Aritzia, COS, The Frankie Shop, Toteme, and Source Unknown, and join me as I swap out my frumpy old basics for more polished replacements.
Aritzia
If I need an outfit for a special event that isn't super formal, like a big work presentation or meeting my boyfriend's parents, Aritzia is at the top of my list. The 40-year-old Canadian retailer boasts a portfolio of in-house brands, ranging from athleticwear to business-friendly attire, basics, and denim. While it's a bit pricier than its similarly trend-forward fast-fashion counterparts, the quality speaks for itself.
If you're ready to upgrade your basics, then prepare to fill up your cart with Aritzia's top-quality staples.
If you want to dip your toe into a new style or silhouette, you can find plenty of options at Aritzia without feeling like you're shopping in the juniors department.
The Effortless Pant is trademarked for a reason. Try on a pair and you'll become a believer too.
This dress has '90s supermodel energy.
Outerwear is one of my favorite categories to shop for at Aritzia, from polar-vortex-proof puffers to timeless trenches.
When it comes to jeans, brand loyalty is a real thing. If you're still looking for the perfect fit, don't sleep on Aritzia's denim collection.
COS
COS is an acronym for "collection of style," and if you've stepped inside the British retailer any time over the last decade, you'll know it is an accurate description of what you'll find. Streamlined seasonal color palettes and sophisticated, typically geometric cuts give each piece a distinctly European flair. Whether you pick up a simple sweater or a slinky dress, you can bet someone will want to steal this style secret.
Walk into COS any time of year and you're guaranteed to find a dress for whatever event is on your calendar. From casual workwear staples to elegant evening-appropriate attire, there's always a chic ensemble in store.
It's hard to execute elegant jewelry at an affordable price, but COS does this in spades. Don't sleep on the accessory section; it's an easy way to elevate any outfit.
COS's entire array of accessories is on par with much pricier brands, so don't be shy about getting the perfect hat or handbag to match.
Long-sleeve button-downs are a personal favorite, so I'm constantly in pursuit of the perfect fit at a palatable price. COS shirts certainly fit the bill.
I have also amassed a collection of simple crewneck sweaters. Most tend to get worn out after a season or two, but if you follow the care directions, COS's sweaters are well worth the cost per wear.
Outerwear won't make or break and outfit, but the right coat will absolutely add an extra level of polish. This spring, I'm replacing my worn-out jean jacket with more fun and functional outerwear.
The Frankie Shop
If you would describe your ideal style as French woman in NYC, then you're probably already a fan of The Frankie Shop. Founded by a French transplant in Manhattan's Lower East Side in 2015, the brand's oversize suiting staples have an androgynous look that evokes a certain je ne sais quoi.
If you upgrade just one piece in your wardrobe, make it a blazer from The Frankie Shop. The Bea style comes in a number of versatile colors that work with everything from the matching trousers to skirts and jeans.
If you're in the market for new suiting separates that are more fashion-forward than the basic business-casual look, you'll want to get a blazer and the matching trousers.
Traditional pieces with modern fits and unexpected details like the asymmetrical closure of this vest is what helps to make The Frankie Shop stand out.
Even if blazers aren't in your repertoire, trousers are having a major moment. Who knew they could be even more comfortable and versatile than jeans? The Frankie Shop, that's who.
If suiting separates are your specialty, the brand also makes a great basic button-down.
Toteme
Toteme has been a fashion darling since debuting out of Stockholm in 2014. The Swedish ready-to-wear brand quickly became a favorite among those who followed Scandi style, and several designs, including handbags and outerwear, became instantly recognizable while still feeling totally timeless.
For a one-piece "throw it on and go" outfit, look no further than Toteme's collection of casual day dresses. They are easy to dress up or down with shoes and accessories.
Any Toteme jacket is on my wardrobe wish list; it can easily become a signature wardrobe staple.
I agree that a great bag is a wardrobe basic even though I'm not a big bag person. When I saw this T-Lock beauty IRL, it was love at first sight. Once you feel the buttery-soft leather, you'll see why it's worth the investment.
Simple designs like this skirt get an unexpected upgrade with a matching trench coat–inspired belt.
If stylish separates are considered wardrobe staples in your closet, then consider giving new life to older suits with an eye-catching top with elegant details.
Jackets tend to be among the pricier basics, but they also have the most longevity. A spring coat is another item that will quickly justify its cost per wear.
Source Unknown
As the only multi-brand retailer on this list, Source Unknown stands out for its continuously updated inventory and wide variety of available items. The site carries a mix of the best quality basics, special on-trend finds, and year-round essentials, including some incredible jackets and leather accessories.
Keep scrolling for my top picks, and if this is your first time shopping at Source Unknown, use code SULAUNCH15 at checkout to get 15% off your purchase.
It's definitely worth adding this divinely distressed-looking biker jacket to your outerwear arsenal, even if you already have one or two.
If you already have a biker jacket and want to branch out, I love this Mahogany bomber style too.
Confession: I don't like belts, and I haven't worn one in… a decade at least. I can, however, envision wearing this chic, slim style with trousers or over a blazer, which makes me think I might actually need a belt for a change.
I love anything with a collar, so this pretty polo sweater is at the top of my shopping list, even if I can only wear it for the first few weeks of spring.
I'm obsessed with pointelle at the moment. It is an easy way to add a little playfulness to even the most basic jeans-and-shirt look.
It's a blazer. It's a wrap. It's everything you want it to be, especially if you're a fan of uniform dressing but don't want a bunch of tops that look exactly the same.
-
The 2 Tank Top Trends That Make Every Outfit Look Peak 2025It's all in the details—er, necklines.
-
I'm a Shopping Editor—These 31 Under-$50 Amazon Finds Are Giving Main Character EnergyThese were really hard not to gatekeep.
-
'90s Minimalism Is My Summer Aesthetic—This Is My Capsule WardrobeTimeless.
-
I'm Swapping Out My Crewneck Tees for These 7 Rich-Looking Neckline SilhouettesUltra-cool and ultra-chic.
-
10 Summer Outfit Ideas That Will Make Anyone Look Like a Fashion PersonGet ready for endless compliments.
-
How to Style Your Basics So They Look Like The Row (But Cost $390 or Less)Prepare to bookmark every outfit.
-
My Friend Wanted to Know the 5 Chic Items I Think Are Worth Buying—Here's My Short ListThe staples.
-
I Live in NYC—These Are the Under-$200 Summer Basics in My Nordstrom CartIt's about to be *hot.*
