Gone Viral: I Tested the Products Everyone on TikTok Is Obsessed With

We've all seen product recommendations on TikTok. In fact, it's the one app that can sell out an entire stock with one video. And as someone who doesn't buy something without reading at least 10 customer reviews first, tons of products have piqued my interest, especially when I see the videos talking about how they "changed their life." Since I work within the fashion and beauty space, I knew I had to put these viral products to the test and see how they worked for me. Whether you're on TikTok or have seen these products on the best-selling pages, you'll want to hear what I have to say.

Amongst the mix, I found new favorites to add to my wardrobe and beauty routine. As someone who's been doing the same makeup since college, it was honestly fun (and motivating!) to add a few different methods to change up my look. You might find something worth adapting below, just keep scrolling to find out. 

Aritzia Melina Pant


(Image credit: @thatgirlyusra)

Product Info: Size 4, Cognac

The Review: I love anything with leather pants, so when I saw a video saying these were flattering on anyone, I wanted to give it a try. I took a trip to the Aritzia store to grab a pair they were all sold out, so you know that just made me want them more. When I finally got my hands on a pair, I realized that the internet was right. The leather is soft, and the pants fit like a glove in all the right places. I'm short and the regular pair hit at the perfect length, but there are also petite and tall versions.

Zara High-Rise Jeans


(Image credit: @thatgirlyusra)

Product Info: Size 2, Light Wash

The Review: Zara jeans always fit nicely, but I'm always a little wary about the height issue. I saw multiple videos of girls trying on the High-Rise jeans, claiming they fit perfectly at the waist but also gave a nice loose leg which can be hard to find. While I do agree the jeans fit perfectly at the waist, I did have to cut a little bit and the end since they pooled at the ground a little bit. I liked how the raw cut looked, but if you're not in the mood to hem, these may not be the best bet for those under 5'4."

Rare Beauty Soft Pinch Liquid Blush


(Image credit: @thatgirlyusra)

Product Shade: Joy and Love

The Review: I've already talked much on here about how much I love Rare Beauty, so it's surprising even to me that I've never tried the brand's top-selling product. The cream blush is a personal favorite, but I'm definitely going to be using the liquid blush more often when I go out and want a more stand-out look. It's quite pigmented so it can take some time to blend into the skin, so if you want something a little more subtle and blendable, the Melting Cream Blush is a great alternative.

Freck OG 

Product Shade: The OG

The Review: thought I'd never join the faux freckle crew, but a small part of me really wanted to try it out. I've always seen the videos of "fails" where girls do DIY tricks to get the effect, but this product is probably the best option out there for those who want to try it out. You simply dot the product and tap it into the skin, and it gives off the perfect "natural" looking freckles. At first, I wasn't sure if I'd use this regularly, but after using it lightly in my routine, I do think I'll be trying it out more often with my looks.

Charlotte Tilbury Hollywood Flawless Filter


(Image credit: @thatgirlyusra)

Product Shade: Medium

The Review: Madison Beer's Vogue secrets video sold out multiple Charlotte Tilbury products, and I can't believe I waited this long to try out the brand. I got a mini size, which I think is perfect since I think this is a product I'll be using more for special occasions or night outs, rather than every day. I put it under my foundation on the high points of my cheeks and chin, which gave a healthy lit-from-within glow versus a powder highlight. 

Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant


(Image credit: @thatgirlyusra)

The Review: This is the product that users claimed changed their skin, however, after speaking to a dermatologist I learned it's important to be careful with this product. In many TikTok videos (and even on the bottle), it says you can use this one to two times a day. Since it's a fairly strong exfoliant, my skin reacted badly to that amount of usage. It's better to start off with one to two times a week and gradually see how your skin reacts, which is then when the product started clearing up my clogged skin. I still may have the occasional breakout or two (thanks Maskne!) but the clusters of stubborn acne and blackheads are no more.

Tower28 ShineOn Jelly Lip Gloss


(Image credit: @thatgirlyusra)

Product Shade: Spicy

The Review: I have quite a few lip glosses in my collection, but this one quickly has become one of my top favorites. (I even got a few to give to guests at my bridal shower.) Most lipglosses come off as sticky (even when advertised as not) but this one did the opposite. It applied like a hydrating oil but gave the effect of a gloss—which is exactly what everyone wants. It also gives a plumping illusion, which is why it went viral in the first place. 

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Next: I Tried Out 4 Fashion Trends That Just Went Viral on TikTok

Associate Fashion Editor
Yusra Siddiqui is an editor who resides in New Jersey but bounces between the suburbs and NYC. (She's a Jersey girl at heart.) After interning at Who What Wear in 2019, she found her way to the team after graduating from LIM College in 2022 with a fashion media degree. She's also spent time writing and working for publications such as Fashionista, Coveteur, and Nylon, but she always knew that Who What Wear was where she was meant to be. When she's on the job, she's perusing runway shows, analyzing the latest thing fellow Gen Zers are up to on the internet, and sharing what she can about the modest-fashion market. You can also catch her dabbling in entertainment, talking about the costume choices of the latest Netflix series or diving deeper into how the plotline affects the viewers in a myriad of ways. Lastly, she likes to create content for Who What Wear's TikTok. Her personal time is spent doing similar but also different things—deep diving into almost every new TV show (Bridgerton, Gilmore Girls, and Stranger Things are favorites), planning her next local getaway (whenever that may be), and reading the latest Emily Henry or Sally Rooney novel in one sitting.