All Our Editors Have a Coat From This Lesser-Known Affordable Brand

When we tell you where this amazing red vinyl trench coat is from, you might not believe us. Three of our editors at Who What Wear UK have it (including me), and people always sound so shocked when we reveal the brand after inevitably getting complimented on it. Yes, it is from one of Amazon's own brands, Find. Two of us came in wearing it on the same day this week, and we decided we couldn't keep the secret from you any longer.

If you haven't discovered this label yet, it's definitely one to keep an eye on. It might take some searching, but from our experience, the brand often has statement styles for really affordable prices. Plus, with it being lesser-known, unlike Zara, you won't see everyone else at the bus stop wearing the same thing. Look out for great outerwear and boots in particular—these lace-ups are currently on our wish list. We were pleasantly surprised by how great the quality is as well—it's thicker than your average vinyl trench and so much warmer.

We've been wearing ours for over a year now and luckily the style is still available online. Surely this alone proves the vinyl coat trend isn't going anywhere, so we've rounded up some more of our favourite styles below. Keep scrolling to shop.


(Image credit: WHO WHAT WEAR)

Contributing editor Emily Dawes and shopping editor Joy Montgomery in their Find coats.


(Image credit: WHO WHAT WEAR)

Editor Emma Spedding in the coat

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Next, see more from the lesser-known high-street brands we love.