Urban Outfitters Low-Key Just Put a Ton of Bikinis on Sale—19 to Buy Immediately


(Image credit: Urban Outfitters)

Every day, we get closer and closer to swimsuit season, and every day, the need to replenish our sun-bleached and outdated bikinis and one-pieces gets bigger and bigger. But since swimwear prices seem to go up every summer, with many brands selling separates for close to $100 or more, that task can feel a little (or a lot) daunting. So when a sale on swimwear pops up at just the right time, you can bet that we're going to act on it—and of course, share the wealth. 

Such a sale is happening right this second at Urban Outfitters. From now until May 2, all swimwear and shorts from the brand's in-house labels, such as Out From Under, BDG, and Urban Renewal, are 25% off, leaving us just enough time to re-up on all our swimsuits (and more) at a fraction of the price it would cost at any other time of the year. So before the styles on your beachwear bucket list sell out for good, shop our favorite suits from the sale below. 

Coming up: Urban Outfitters' Spring Pieces Have Me Shook—15 That Passed My Test IRL


Eliza Huber is a New York City–based fashion editor who specializes in trend reporting, brand discovery, and celebrity style. She joined Who What Wear in 2021 after almost four years on the fashion editorial team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza now lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring eBay for '90s Prada and '80s Yves Saint Laurent.