Urban Outfitters Low-Key Just Put a Ton of Bikinis on Sale—19 to Buy Immediately
Every day, we get closer and closer to swimsuit season, and every day, the need to replenish our sun-bleached and outdated bikinis and one-pieces gets bigger and bigger. But since swimwear prices seem to go up every summer, with many brands selling separates for close to $100 or more, that task can feel a little (or a lot) daunting. So when a sale on swimwear pops up at just the right time, you can bet that we're going to act on it—and of course, share the wealth.
Such a sale is happening right this second at Urban Outfitters. From now until May 2, all swimwear and shorts from the brand's in-house labels, such as Out From Under, BDG, and Urban Renewal, are 25% off, leaving us just enough time to re-up on all our swimsuits (and more) at a fraction of the price it would cost at any other time of the year. So before the styles on your beachwear bucket list sell out for good, shop our favorite suits from the sale below.
White bikinis don't get enough love if you ask me. Just make sure they're properly lined before heading into the water.
Shop the matching Coast to Coast Seamless Bikini Bottom ($20).
This set is perfect for someone who likes a tiny top with a little more coverage in the bottoms. Plus, boy shorts are gearing up to be a huge swim trend this summer.
Shop the matching Billie Boyshort Bikini Bottom ($32).
This material feels like super-soft undies, yet you can wear them to the pool and the beach.
Shop the matching Nora Seamless Side-Tie Bikini Bottom ($20).
This suit looks way pricier than it is, am I right?
Shop the matching Ginger Solid V-Front Bikini Bottom ($27).
This baby-blue shade is going to be huge this year. Just ask Kate Middleton.
Shop the matching O-Ring Bikini Bottom ($20).
Psychedelic prints like this one are making waves in the swimwear world this season.
Shop the matching Ginger Printed V-Front Bikini Bottom ($30).
The tan lines will all be worth it. Trust me.
This way, you get all the style of a triangle bikini with a bit more coverage and support.
Shop the matching Billie Boyshort Bikini Bottom ($32).
To go with all the crochet tops and dresses that are trending right now for spring and summer.
Shop the matching Soleil Crochet Bikini Bottom ($37).
This print and color palette are giving serious '70s vibes.
Shop the matching Blossom Terrycloth Bikini Bottom ($37).
Do I really need to tell you that you need this simple black bikini? I feel like it's a no-brainer.
Shop the matching Piper Solid High-Waisted Bikini Bottom ($30).
I've been loving sarongs lately. They're such a fun addition to any beachwear look.
Shop the matching Asher Printed String Bikini Bottom ($30).
This color looks good on literally everyone.
Shop the matching Ginger Printed V-Front Bikini Bottom ($30).
This one-piece could easily transition into a bodysuit with a few sartorial additions.
Me? I'm obsessed.
Shop the matching Rosa Seamless Side Tie Bikini Bottom ($20).
How cute is this print?
Shop the matching Zarina Seamless Jacquard Bikini Bottom ($19).
An easy addition to your collection.
Shop the matching Evie Smocked Side-Tie Bikini Bottom ($23).
Personally, I love bottoms like this, as you can really minimize pesky tan lines. But if need be, you can easily adjust them to be more high-coverage at any time, too.
Shop the matching Candy Solid Curtain String Bikini Bottom ($26).
Coming up: Urban Outfitters' Spring Pieces Have Me Shook—15 That Passed My Test IRL
Eliza Huber is a New York City–based fashion editor who specializes in trend reporting, brand discovery, and celebrity style. She joined Who What Wear in 2021 after almost four years on the fashion editorial team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza now lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring eBay for '90s Prada and '80s Yves Saint Laurent.
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