Hailey Bieber and EmRata's Cult-Favorite Brand Launched an Under-$120 Collab
In case you missed it, we published our big Who What Wear It List in December, highlighting the brands, trends, and items that mattered the most in 2021. We gave Miaou the title of the most tagged brand on Instagram because of its cult status with celebrities such as Hailey Bieber, Emily Ratajkowski, Alexa Demie, and Olivia Rodrigo, just to name a few. Now, the cult-favorite brand has done us all a solid and collaborated with Urban Outfitters on a new capsule collection that's all under $120—a steal compared to the brand's usual prices, which can go up to $300 or $400.
The capsule uses recycled materials and touches on the ever-so-current Y2K vibe that's selling like crazy. "I was inspired by my upbringing in Los Angeles," Alexia Elkaim, founder and creative director of Miaou, said in a statement. "Growing up shopping at Urban Outfitters, I drew inspiration from the things that were inspiring me during that time, namely butterfly prints and short denim dresses." Scroll down to shop the new launch before it sells out.
This looks like something the OG Carrie Bradshaw would have worn.
I'm obsessed with this mesh corset top.
Yeah, you might want the coordinating pants as well.
The perfect going-out dress.
The 2000s vibes are strong with this one.
I'm picturing this minidress with knee-high boots.
These colors are just so cheerful.
This printed tee will be so easy to style with jeans.
Not your mom's pants—that's for sure.
How cool is this cheetah print?
I love how these pants are styled with simple black boots.
Which celebrity do you think will be the first to wear this one?
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