Hailey Bieber and EmRata's Cult-Favorite Brand Launched an Under-$120 Collab

In case you missed it, we published our big Who What Wear It List in December, highlighting the brands, trends, and items that mattered the most in 2021. We gave Miaou the title of the most tagged brand on Instagram because of its cult status with celebrities such as Hailey Bieber, Emily Ratajkowski, Alexa Demie, and Olivia Rodrigo, just to name a few. Now, the cult-favorite brand has done us all a solid and collaborated with Urban Outfitters on a new capsule collection that's all under $120—a steal compared to the brand's usual prices, which can go up to $300 or $400. 

The capsule uses recycled materials and touches on the ever-so-current Y2K vibe that's selling like crazy. "I was inspired by my upbringing in Los Angeles," Alexia Elkaim, founder and creative director of Miaou, said in a statement. "Growing up shopping at Urban Outfitters, I drew inspiration from the things that were inspiring me during that time, namely butterfly prints and short denim dresses." Scroll down to shop the new launch before it sells out. 

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Associate Director, Fashion News

Erin got her start as a Who What Wear intern over 12 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.