IYKYK: 30 Cool, Under-the-Radar Items I Found at Nordstrom


(Image credit: @laurareilly___)

I'm not exaggerating when I say Nordstrom has everything. If I'm ever in a tight spot, I know I can walk into Nordstrom (or head to its online storefront) and find everything I'm looking for. The retailer has expanded into home décor, affordable trends, and exciting emerging designers. And with the addition of its SPACE curation (a section dedicated to emerging and more whimsical brands), I'm browsing Nordstrom more than I'd like to admit. But my constant refreshing of Nordstrom's new arrivals has led me to having a collection of great under-the-radar fashion finds only someone with a lot of time on their hands would know about.

While Nordstrom isn't the retailer that immediately comes to mind when I think about under-the-radar finds, it has so many great things that some items can be easily missed. Take Karine Sultan's glorious hammered jewelry, for example. The brand's square clip-on earrings (the first pick featured in this roundup) are everything I'm looking for in an accessory this season: big, gold, and with a nod to the 80s. I stumbled upon them after browsing Nordstrom's website for over an hour. It's a tough job, but someone has to do it.

Keep scrolling to shop 30 exhilarating fashion finds that are also pretty low-key.

This story was originally published at an earlier date and has since been updated. Next up: 5 It Designer Shoe Brands Everyone Wants In 2023

Fashion Market Editor

Indya Brown is a fashion editor, stylist, and writer living in Los Angeles. While going to school at Columbia University in New York City, she got her feet wet in the fashion industry interning at Elle magazine, Harper's Bazaar, and New York magazine's The Cut. After graduating in 2016, she joined The Cut as a fashion assistant, eventually working her way up to fashion editor. There, she worked on a multitude of projects, including styling inbook feature stories for New York magazine's print issue, writing and pitching market stories for The Cut, and serving as fashion lead for The Cut's branded content. While New York has been her home for over 10 years, she moved to Los Angeles in the midst of the pandemic in 2020 for a new chapter. Now she is a fashion market editor for Who What Wear, focusing on emerging designers, rising trends on and off the internet, interior design, and BIPOC creatives and brands. Aside from her duties as a fashion market editor, Brown is also a freelance stylist and writer, working on national print and video commercial campaigns for Sephora, The Independent, and Cadillac. Her bylines also include Harper's Bazaar, Vox, and The New York Times. But once the computer goes down and the emails turn off, she's likely eating her way through Koreatown, hunting down vintage furniture, scoping out new outrageous nail designs to try, or taking a hot cycling class.