I know this will sound like an exaggeration, but it isn't: Not a single two-day period has passed in the last decade that I haven't checked Nordstrom's new arrivals, perused its sale offerings, or scrolled through Space, the retailer's dedicated section for emerging and advanced designers. Even before that, I probably visited my local Nordstrom once every week if not more. For the better part of my life, Nordstrom's been a constant presence, which has allowed me to gain a very specific knowledge of what it offers, from It sneakers to buy-worthy designer bags. I know its SKUs like the back of my hand, so when shipments of cool, under-the-radar items arrive, you can bet I'm one of the first people to find them.
That's exactly why I'm here. After my most recent three-hour scroll session, I realized I'd opened 30+ tabs of pieces I felt wrong gatekeeping, including the heavy, designer-looking cardigan that WWW editors swear by, a $59 belt capable of making any outfit interesting, and the Adidastrainers in-the-know dressers are swapping their Sambas for. Everything that's good and new at Nordstrom is just a scroll away, waiting to be snatched up and shown off. Enjoy them while they last because once the 40 discoveries below go from under-the-radar to mainstream, they'll be gone in a matter of minutes.
Almina Concept
V Neck Cardigan
A co-worker and I both own this sculpted V-neck cardigan and swear it's the best on the market. No notes.
Nordstrom
Reese Leather Belt
The shape of this belt buckle is so elevated and cool. Wear it over a coat or blazer for a really fashion-forward look.
COS
Tailored Wide Leg Trousers
COS has the best affordable trousers if your vibe is The Row but you're on an under-$150 budget.
adidas
Japan Low Top Sneaker
Everyone's talking about (and wearing) Adidas Japan sneakers in 2025.
Pixie Market
Oversize Crop Cotton Blend Trench Jacket
The cropped trench is about to have a serious moment. It works great with leggings as well as silky slip dresses and A-line skirts.
Eliza Huber is currently the Associate Editorial Director at Who What Wear. She joined the company in 2021 as a fashion editor after starting her career as a writer at Refinery29, where she worked for four years. During her time at WWW, she launched Go Sports, the publication's sports vertical, and published four (and counting) quarterly issues tied to the WNBA, Formula One, and more. She also created two franchises, Let's Get a Room and Ways to Wear; profiled Dakota Fanning, Diane Kruger, Katie Holmes, Gracie Abrams, and Sabrina Carpenter for WWW's monthly cover features; and reported on new seasonal trends, up-and-coming designers, and celebrity style.