The 40 Nordstrom Finds Only Someone Who Spends Hours a Day Scrolling Could Ever Discover
I know this will sound like an exaggeration, but it isn't: Not a single two-day period has passed in the last decade that I haven't checked Nordstrom's new arrivals, perused its sale offerings, or scrolled through Space, the retailer's dedicated section for emerging and advanced designers. Even before that, I probably visited my local Nordstrom once every week if not more. For the better part of my life, Nordstrom's been a constant presence, which has allowed me to gain a very specific knowledge of what it offers, from It sneakers to buy-worthy designer bags. I know its SKUs like the back of my hand, so when shipments of cool, under-the-radar items arrive, you can bet I'm one of the first people to find them.
That's exactly why I'm here. After my most recent three-hour scroll session, I realized I'd opened 30+ tabs of pieces I felt wrong gatekeeping, including the heavy, designer-looking cardigan that WWW editors swear by, a $59 belt capable of making any outfit interesting, and the Adidas trainers in-the-know dressers are swapping their Sambas for. Everything that's good and new at Nordstrom is just a scroll away, waiting to be snatched up and shown off. Enjoy them while they last because once the 40 discoveries below go from under-the-radar to mainstream, they'll be gone in a matter of minutes.
Sofia Richie Grainge loves a T-shirt dress, and therefore, so do I.
A touch of opulence and loud luxury never hurt anyone.
Don't be afraid to experiment with cigarette pants in 2025.
Eliza Huber is an NYC-based senior fashion editor who specializes in trend reporting, brand discovery, and the intersection of sports and fashion. She joined Who What Wear in 2021 from Refinery29, the job she took after graduating with a business degree from the University of Iowa. She's launched two columns, Let's Get a Room and Ways to Wear; profiled Dakota Fanning, Diane Kruger, Katie Holmes, Gracie Abrams, and Sabrina Carpenter; and reported on everything from the relationship between Formula One and fashion to the top runway trends each season. Eliza lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, watching WNBA games, and scouring The RealReal for discounted Prada.
-
It's Officially a Butter-Yellow Summer—27 of the Chicest Finds at Zara, Nordstrom, and J.Crew
Fashion people love this color trend.
-
Dear, Everyone Who Hates Jorts—This Pretty Shorts Trend Is About to Take Over Summer 2025
How to style it like an NYC-based fashion editor.
-
Listen Up: 36 Deeply Discounted Summer Items at Nordstrom That'll Sell Out By the End of the Month
Your stunning summer wardrobe for less.
-
This Nordstrom Rack Sale Has So Many Cool-Girl Essentials—These 25 Finds Are the Standouts
An extra 20% off? Yes, please.
-
The Classic Hero Piece That Fashion People Reach For All Summer Long
Something for every personal style.
-
I've Lived in NYC, L.A., and Boston—Here's Everything I Think Is Chic for Summer
Shop the highly curated list.
-
These 31 Rich-Looking Nordstrom Finds Are Giving "I Summer in the Hamptons"
Minus the trust fund.
-
The Perfect $16 Tank Top and More Zara Items I'm Texting Everyone I Know About
Elite finds.