Gen Z
Learn more about Gen Z with the experts and editors at Who What Wear.
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How to Spot an Under-30 It Girl: She's Wearing These 5 Fall TrendsYour download on everything cool.
By Ana Escalante
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I've Watched Over 200 "Back to School" TikTok Vids—13 Pieces Gen Z and Gen Alpha Are Wearing Right NowA curated list.
By Imani-Nia Francis-Tsolaki
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No, Not a Canvas Tote—The Y2K-Inspired Jelly Bag Taking Over Social Media This YearYou'll want one in every colour.
By Imani-Nia Francis-Tsolaki
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Suede Sneakers, You're Done—Under-30 Fashion People Are Reviving This "Plain" Sneaker Trend for FallTake note.
By Ana Escalante
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Peekaboo Bras Are Officially Back—Here's Why the Layering Trick Is Everywhere in 2026It's getting risqué.
By Imani-Nia Francis-Tsolaki
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ICYMI, This Controversial Jewellery Trend Is Back—Here's How to Wear It in 2026If you don't like feet, you won't like this.
By Imani-Nia Francis-Tsolaki
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No, Not Aquamarine—This "Dated" Colour Trend Makes Shorts and Skirts Look Cooler in 2026I never thought I'd see the day.
By Imani-Nia Francis-Tsolaki
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The Gen Z vs. Millennial Debate: Our Editors Go Head to Head on This Year's Biggest TrendsFashion is subjective, after all.
By Remy Farrell
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Sorry, Raglans—This Is the Divisive T-Shirt Trend Fashion People Will Be Wearing This SummerIYKYK.
By Imani-Nia Francis-Tsolaki
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Black Capri Pants Are Boring—Stylish Women Are Wearing These 7 Capri-Leggings Trends InsteadWhat the cool girls are wearing.
By Rebecca Rhys-Evans
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I Thought Gen Z Were the Only Ones Styling This Divisive Trend—The Chicest Over-50s Are Wearing It TooI'm inspired.
By Natalie Munro
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My Millennial Mum and I Don't Agree on Much, But We Both Love These New-In Zara, Mango and COS StylesShopping is our love language.
By Ava Gilchrist
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I'm a Gen Z Fashion Editor—The Coach Tabby Is the Next Bag on My Wish ListSponsor Content Created With Coach
No question, the Coach Tabby bag is one to own.
By Ava Gilchrist
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H&M's Expensive-Looking Linen Trousers Are Back, But I Know They'll All Sell Out Before SummerA true summer hero.
By Florrie Alexander
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Whether Your Style Leans More Gen Z or Millennial, You Need to See These 9 It-Girl Summer OutfitsEasy to replicate, hard to forget.
By Imani-Nia Francis-Tsolaki
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Millennials and Gen Z Don’t Agree on Much, But They Both Back This "Dated" Fashion TrendAre we back in 2010?
By Ava Gilchrist
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Fashion People Can't Get Enough of This Trending Divisive ShoeBecause a princess needs her shoes, obviously.
By Rebecca Rhys-Evans
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Not Asics, Not Salomon—5 Adidas Trainer Styles Gen Z Is Wearing InsteadThe coolest pairs.
By Imani-Nia Francis-Tsolaki
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PSA for Gen Z Shoppers: These 11 Spring Pieces from Zara Deserve Your Full AttentionZara is fully dialled in.
By Imani-Nia Francis-Tsolaki
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Gen Z and Millennials Don’t Agree On Much, But They Both Adore These 6 Spring 2026 Fashion TrendsHere's how they're styling them.
By Ava Gilchrist
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Straight From My FYP: 7 Gen Z Outfits I’m Wearing on RepeatTrust me: they're good.
By Imani-Nia Francis-Tsolaki
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The 2025 Gen Z Best Dressed List: See the Stars Defining a New Era of StyleThe best of the best.
By Ana Escalante
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I’m a Gen Z Fashion Editor—These 9 Timeless Pieces Are the Secret to a Workwear Capsule WardrobeYour workwear bible.
By Imani-Nia Francis-Tsolaki
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I'm a Gen Z Fashion Editor, and Everyone I Follow on Instagram Is Suddenly Wearing This Niche Jeans-and-Flats FormulaYou heard it here first!
By Imani-Nia Francis-Tsolaki
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Far From "Dated", This '00s Trend Is the Key to Looking Chic Right Now—Gen Z and Millennials AgreeNot a gladiator sandal in sight.
By Remy Farrell
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Gen Z Thinks Leggings Are Over—Here's What They're Wearing InsteadA hard pill for any millennial to swallow.
By Natalie Munro
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Millennials and Gen Z Don’t Always Agree, But They’re Both Embracing This "Dated" Top Trend RNFinally, a trend to please them both.
By Natalie Munro
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Gen Z and Millennials Agree—This Once-Dated Jeans Trend Is the Key to Looking Elegant With Minimal EffortThe best in the business.
By Imani-Nia Francis-Tsolaki
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Kate Middleton Just Wore the Ageless Skirt Trend Gen Z and Millennials Are Buying From the High StreetI've spotted it at H&M and Mango.
By Natalie Munro
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I Thought Polka-Dot Dresses Were Everything, Until I Tried On This Chic AlternativeEveryone’s joining the dots this season.
By Imani-Nia Francis-Tsolaki