Gen Z
Learn more about Gen Z with the experts and editors at Who What Wear.
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Whether Your Style Leans More Gen Z or Millennial, You Need to See These 8 It-Girl Summer OutfitsEasy to replicate, hard to forget.
By Imani-Nia Francis-Tsolaki
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Not Asics, Not Salomon—5 Adidas Trainer Styles Gen Z Is Wearing InsteadThe coolest pairs.
By Imani-Nia Francis-Tsolaki
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PSA for Gen Z Shoppers: These 11 Spring Pieces from Zara Deserve Your Full AttentionZara is fully dialled in.
By Imani-Nia Francis-Tsolaki
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Gen Z and Millennials Don’t Agree On Much, But They Both Adore These 6 Spring 2026 Fashion TrendsHere's how they're styling them.
By Ava Gilchrist
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Straight From My FYP: 7 Gen Z Outfits I’m Wearing on RepeatTrust me: they're good.
By Imani-Nia Francis-Tsolaki
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The 2025 Gen Z Best Dressed List: See the Stars Defining a New Era of StyleThe best of the best.
By Ana Escalante
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I’m a Gen Z Fashion Editor—These 9 Timeless Pieces Are the Secret to a Workwear Capsule WardrobeYour workwear bible.
By Imani-Nia Francis-Tsolaki
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I'm a Gen Z Fashion Editor, and Everyone I Follow on Instagram Is Suddenly Wearing This Niche Jeans-and-Flats FormulaYou heard it here first!
By Imani-Nia Francis-Tsolaki
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Far From "Dated", This '00s Trend Is the Key to Looking Chic Right Now—Gen Z and Millennials AgreeNot a gladiator sandal in sight.
By Remy Farrell
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Gen Z Thinks Leggings Are Over—Here's What They're Wearing InsteadA hard pill for any millennial to swallow.
By Natalie Munro
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Millennials and Gen Z Don’t Always Agree, But They’re Both Embracing This "Dated" Top Trend RNFinally, a trend to please them both.
By Natalie Munro
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Gen Z and Millennials Agree—This Once-Dated Jeans Trend Is the Key to Looking Elegant With Minimal EffortThe best in the business.
By Imani-Nia Francis-Tsolaki
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Kate Middleton Just Wore the Ageless Skirt Trend Gen Z and Millennials Are Buying From the High StreetI've spotted it at H&M and Mango.
By Natalie Munro
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H&M's Expensive-Looking Linen Trousers Are Back, But I Know They'll All Sell Out Before SummerA true summer hero.
By Florrie Alexander
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I Thought Polka-Dot Dresses Were Everything, Until I Tried On This Chic AlternativeEveryone’s joining the dots this season.
By Imani-Nia Francis-Tsolaki
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Yes, Topshop Is "Back", and I Tried On the New Collection FirstNostalgia calling!
By Annie Wheatland-Clinch
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Gen Z Just Brought Back the Millennial Trouser Trend I Had Almost Entirely Forgotten AboutNow I want to wear it all over again.
By Natalie Munro
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Team Millennial vs. Team Gen Z: 9 Major Fashion Trends Dividing the Pack in 2025Choose your fighter.
By Remy Farrell
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Flares Are Officially Back, and They Look Cooler Than Ever With These 5 On-Trend Shoe StylesNot so retro after all.
By Bébhinn Campbell
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I’m a Gen Z Editor—My Entire Search History Is This Trending Coat StyleA timeless find!
By Annie Wheatland-Clinch
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It's True: Nearly Every Big 2024 Shoe Trend Looks Even Cooler With This Cute AccessoryAnd these looks prove it.
By Natalie Cantell
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I'm a Gen Z Editor—21 New-In Summer Buys My Friends and I Are Eyeing Right NowThese styles have the Gen Z stamp of approval.
By Sennen Prickett
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I’m 23 and All of My Gen Z Friends Are Into These 5 2024 TrendsThey've got our stamp of approval.
By Sennen Prickett
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The Coquette Aesthetic Has Its Hold on Gen Z—15 Pieces That Define the LookLana Del Rey fans will like this.
By Sierra Mayhew
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Kate Middleton Just Wore the Trending Colour Millennials Hate but Gen Zs LoveIt's about to be everywhere.
By Natalie Munro
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Gen Z Says the "Jeans and a Nice Top" Look Is Dead—Here's What They Wear InsteadNew outfit formula incoming.
By Florrie Alexander
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The Unexpected '90s Trend That Has Gen Z's Stamp of ApprovalAnd it's my favourite yet.
By Florrie Alexander
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EmRata Just Wore Gen Z's Fail-Safe Outfit Combo, and We're Immediately CopyingHint: There are no skinny jeans.
By Remy Farrell
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Gen Z Have Spoken: These 5 Trends Are Going to be Huge in 2023They might surprise you.
By Remy Farrell
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Amandla Stenberg Is the Voice of a Generation, so Listen UpAnon, who?
By Drew Elovitz