This Chic Perfume Brand Is Giving My Byredo Favourites a Run for Their Money

Key notes: Skin musk, bergamot nectar, sheer jasmine, fresh cyclamen, neroli blossom, orange flower, sandalwood Australia oil, blonde wood, white musk

This is the one that started it all. I'm going to put it out there and say this is my least favourite Phlur fragrance. It's not that it's not stunning. It's just a little too soft and subtle for me. It's the non-perfume-wearer's perfume. It's sweet and skin-like, reminiscent of, well, a person you miss. While most fragrances of this ilk might smell like vanilla and remind you of warm cashmere blankets, Missing Person is all human. Rather than being gimmicky, it really is like burying your nose into the neck of your loved one after a long day without them, acting as a safe, comforting delight. It's barely there, but maybe that's the beauty of it.

Key notes: Waterlily, lush fig, cassis buds, orris root, iris flower, jasmine dew, skin musks, vanilla Madagascar, patchouli leaf, sandalwood

This fig-based fragrance is a unique take on your typical fruity, floral scent. I tend to reach for this one in the autumn months when the weather gets a bit colder, as it has a really fresh, woody, earthy feel to it. Inspired by hidden gardens, it makes me want to put on my most stylish coat and go for a crisp, autumnal walk.

Key notes: Lemon, ginger, black pepper, apple, tangerine, jasmine, amber, moss

If you want a perfume that will turn heads, then I highly recommend giving Tangerine Boy a go. Whenever I spritz this in the office, everyone comes over to my desk to ask me what perfume I'm wearing. The captivating scent is both citrusy and spicy, with invigorating ginger and black pepper awakening the senses, before sweet, juicy notes of tangerine burst onto the scene.

Key notes: Cassis leaves, plum nectar, strawberry gariguette, wild lily, red poppy, apple blossom, earthy woods, tonka bean, sugared amber

Sticking with the fruity theme, Strawberry Letter is one of those unforgettable fragrances that will leave an impact long after you leave the room. Sweet, sugary notes remind me of summer days spent strawberry picking as a child, however earthy woods and warming amber make this fragrance smell surprisingly grown up.

Key notes: Italian red mandarin, bergamot, jasmine absolute, neroli, orange flower, driftwood, musk and sea salt

Inspired by the glow of sunlight, this Phlur fragrance is perfect for the season ahead. Sparkling notes of mandarin and bergamot awaken the senses just like that first bit of sunlight after a long winter, while notes of musk and sea salt remind me of evenings wrapped in a warm towel after a day at the beach.

Key notes: Dragon fruit pulp, orange, fruit gummies, orange flower, jasmine, amber, patchouli, musk

As the name suggests, this fragrance from Phlur is one I reach for when I'm in need of a little mood boost. The euphoric scent is like nothing I've ever come across. It's fruity, it's floral and somehow it feels super nostalgic and reminds me of eating sweets after school and comparing mood rings with my friends.

Key notes: Italian bergamot, rose, pink pepper, patchouli, sandalwood

One whiff of this and I'm a child, lazing around the flower beds under the summer sun while my mum carefully prunes the garden. It's fresh and carefree but delightfully intense. With a zingy hit of nose-tickling pink pepper, it's invigorating enough to unleash the childish play in anyone. Améline proves that, while Phlur can branch out into a variety of fragrance families, the brand manages to add a familiar human element to each of its creations.

Key notes: Cardamom, bergamot, mimosa, violet, vanilla milk, sandalwood, tonka beans

For me, Not Your Baby is the standout number in Phlur's lineup. While it's not my favourite of the bunch, it's mouthwatering sweetness has my soul melting into the floor. On first spritz, it's childlike and sweet, but before you even have a second to process what's happening, it's warm and spicy, like a sticky pain au raisin that's just been pulled from the oven. And despite the fact that all of this sounds like a lot, I can assure you it's refreshingly wearable and non-imposing.

Key notes: Bergamot, lemon, wet greens, cyclamen, ylang essential oil, golden gardenia, jasmine sambac absolute, tuberose, vanilla, skin musk, sandalwood, ambrox, cedarwood

When I first smelled Phloria, I had to take a moment to myself. I really don't like the tendency to dramatise reactions when writing about fragrances, but this is true. It takes me back to childhood holidays. If I close my eyes, I'm floating carelessly on a rubber ring, gazing at the blossoming flowers in the trees above and letting my fingers trickle over the top of the water while the poolside people around me mist themselves with tanning oils. It's bliss.

Key notes: Fig, bergamot, hazelnut, white florals, sandalwood, vetiver, musk

If I had to choose a favourite Phlur perfume, Hanami would take the medal. It's sticky, warm and citrusy at first (it smells undeniably expensive), but it soon transforms into a sweet envelope of snuggly comfort. Hanami is the familiar hug I'm itching to jump into when I'm five minutes away from home after a stressful day of holding back tears. It's a haven.

Key notes: Bergamot, lemon, jasmine, saffron, cyclamen, sandalwood, vanilla musk, amber, moss, cedarwood

Somebody Wood is a truly magnificent woody concoction. I'd say it's the least emotive, but that doesn't mean somebody else won't find it memory-evoking. It's spicy, filled with bone-warming heat and deeply woody, like stepping into a pub after a particularly crisp winter's walk with open fires crackling away in every corner.

Key notes: Timut pepper, forest air, violet, green tea, sandalwood, cedar, patchouli, oakmoss

Sandara is the most wearable perfume of the bunch. I think you'd struggle to find someone who doesn't love it. It's sense-clearing and fresh but not in a mossy, forest-walk way. Instead, it's green and floral. Most of all, though, it smells expensive. If Sandara was a spa, it would be a hill-top oasis at the Four Seasons.

Key notes: Apricot, plum, cardamom, jasmine absolute, peony, agarwood, tonka beans, sandalwood, labdanum

Don't be put off by the premise of apricot in the name of this perfume if apricot isn't your thing. Instead of being juicy and sweet, Apricot Privée is fruity and spicy like baked plums bubbling away in an AGA cooker and mulled wine being stirred on the stove. Unlike other scents of equally warming delight, it's not headache-inducing or attention-seeking, sitting instead like a veil of spicy, familiar comfort on the skin.

Key notes: Italian bergamot, cassis leaves, crisp apple, rhubarb, fresh freesia, jasmine, lily of the valley, maté absolute, orris concentrate, vanilla orchid

Worlds away from anything else Phlur has created, Lost Cause is crisp, marine-like and totally unique. Far from your standard rain-like smell, it's sweet, zingy and means business. It's the sort of perfume that will have people chasing you down the street after it. If I had to choose one Phlur perfume to wear every day, Lost Cause would be it.