If You're Looking for a New Winter Coat, These Brands Create the Chicest Styles


(Image credit: @monikh)

The one fashion question I'm asked the most by my friends is, "Where is the best place to buy a winter coat?" Whatever budget you're working within, a winter coat tends to take up a large chunk of your clothing costs, and so it's a purchase that takes some consideration. 

Whether you're able to invest in a luxury label or want to find the best the high street has to offer, below, you'll find the 12 brands that I think you can always depend on when it comes to outerwear. It'll be no surprise to you that a Max Mara coat is the ultimate purchase. However, at the contemporary level, I'm also always impressed by Scandinavian brand By Malene Birger, much-loved Raey and solid investment option Joseph. When it comes to the high street, the Scandinavian brands really do coats like no other, as Arket, COS and & Other Stories are my go-tos.


(Image credit: @anoukyve)

Keep scrolling for the 12 coat brands that I think you can always rely on to deliver on both style and quality. 

1. Max Mara

Let's start with the best of the best, shall we? Italian fashion brand Max Mara creates the most beautiful coats, whether you're after a cosy teddy bear coat or a classic camel belted style. 

2. Toteme

Toteme was created by fashion blogger Elin Kling and has quickly become a favourite for wardrobe staples. Jennifer Lawrence has the Annecy wool coat, confirming it as one of the most sought-after coats out there.

On the high street, & Other Stories offers the perfect selection of coats, from classic to statement. The belted wool-blend coats, in particular, are a best seller every year. 

4. Raey

Exclusive to Matches, Raey offers elevated wardrobe staples with a contemporary edge. Proportion plays is a key feature of the brand, alongside a focus on reducing environmental and social impact. The foundation of each design is timeless silhouettes, with modern sizing and design details. 

5. COS

COS is known for its simple, minimalist basics. However, that doesn't mean the coats lack personality—its leather trench coat this season is pure perfection. 

6. Joseph

For those willing to spend on their winter coat, I recommend you start your search at Joseph. 

7. Whistles

Back to high-street heroes, season after season Whistles is where we turn for coat inspiration. 

8. Arket

When it comes to puffer and quilted coats, Arket has the best offering this year.

9. Harris Wharf London

Harris Wharf's traditional tailored coats are made in Turin, Italy, and are the perfect choice if you're looking for something classic. Meghan Markle is also a fan.

10. By Malene Birger

From the home of minimalism, Scandinavian brand By Malene Birger bridges the gap between classic and modern. There's a particular focus on high-quality fabrics, ensuring each piece will last a lifetime. 

11. Zara

I always think that Zara's strong point is its selection of coats, and this year is no different. 

12. Rains

This year, many will be looking for a practical coat given current restrictions, and if you're after a durable raincoat, Rains is a firm favourite here at Who What Wear.

This story was published at an earlier time and has since been updated.

Next up, The Winter 2023/2024 Fashion Trends That Really Matter

This story was published at an earlier time and has since been updated.

Emma Spedding