Hannah Almassi
Hannah Almassi is the editor in chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. Since then she has assembled a 15-strong team of incredibly talented editors, affiliate experts, social media gurus and video specialists and leads them across everything to do with content and the brand, both editorially and commercially. Hannah was nominated for Editor of the Year at the BSMEs in 2023, and led Who What Wear UK to a nomination for Best Editorial Team at the PPAs also in 2023. Hannah is deeply passionate about nurturing talent, establishing a productive, supportive and thriving workplace where people can be their best selves, and using the platform to celebrate diverse voices and personal styles. Hannah takes great pride in creating content that is democratic, authentic and full of value in every piece.
Hannah joined Who What Wear following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. As a multi-faceted editor who always likes to get stuck in, Hannah also has experience in styling and creatively directing photoshoots. Her styling roster includes celebrity talent such as Alexa Chung, Olivia Palermo, Suki Waterhouse and Agyness Deyn. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. She is also a big supporter of young talent, often giving up time to host sessions for universities such as London College of Fashion and Central Saint Martins as well as being a regular fixture as a judge at Graduate Fashion Week.
Hannah started her journey receiving a first-class honours degree in fashion design at Nottingham Trent University. Hannah pivoted her course towards journalism after realising the painstaking clothing production process couldn’t match her fast-paced energy and mind—leading a responsive, premium digital-first brand is a far better match! Hannah currently resides in Eastbourne after relocating from London with her photographer husband, incredibly busy son and highly Instagrammable cat.
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We Went Street Style–Spotting on the Amalfi Coast—These 11 Outfits Wowed Us
Molto fabulous.
By Hannah Almassi
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Summer 2022 Trends: The Only 17 Looks You Need to Know About
The new season is calling. Pick up!
By Hannah Almassi
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Fall/Winter 2022 Trends: The 15 Fashion Looks You Need to Know About
These are the trends you'll actually wear.
By Hannah Almassi
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I've Worn These Easy Wedding Guest Outfits Over and Over Again for 8 Years
And they haven't failed me yet!
By Hannah Almassi
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I've Been a Fashion Editor for 15 Years—Here's What I Want to Buy Now
A peek into my basket.
By Hannah Almassi
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Everyone I Know Wants to Wear This Summer Colour From Head to Toe
Endorphin fashion.
By Hannah Almassi
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40 Paris Street Style Looks That Took My Breath Away
Incroyable.
By Hannah Almassi
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10 Major Shoe Trends That Will Be Everywhere This Autumn
Step into the future.
By Hannah Almassi
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This Is the One Dress Brand Every Editor Wants to Own
Searches have spiked by 65%.
By Hannah Almassi
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I Know Dresses, and These 13 Classics Are Actually Worth the Money
To be loved forever.
By Hannah Almassi
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Spirituality, Sanditon and Style—Rose Williams Is a Woman of Many Facets
And she's on the rise.
By Hannah Almassi
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The Affordable Summer Capsule We Are All Completely Obsessed With
And you will be too.
By Hannah Almassi
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Victoria Beckham Just Wore Black Tights in 30 Degrees Like It’s No Big Deal
One of her more eclectic looks.
By Hannah Almassi
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Editors, Influencers and Fashion People All Want This £65 Summer Dress
I can't blame them—I'd like it too.
By Hannah Almassi
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What Our French Fashion Friends Don't Shop For at Zara
Plus what they do.
By Hannah Almassi
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Marli Siu on Everything I Know About Love—the TV Show We're Obsessed With
She's so cool.
By Hannah Almassi
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9 Summer Microtrends That Are Going to Last—I Promise
Bring on the sunshine.
By Hannah Almassi
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Katie Holmes Went Shopping at Mango and Found These 4 Expensive-Looking Items
Her favourite affordable brand.
By Hannah Almassi
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Summer 2022 Trends: The Only 16 Looks You Need to Know About
The new season is calling. Pick up!
By Hannah Almassi
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From SJP's to Diana's, These Are the 1980s Outfits Worth Copying
So many good blazers.
By Hannah Almassi
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I've Spent My Life Building Outfits—These 5 Work So Well in Summer
Throw-on looks to love.
By Hannah Almassi
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Prepare to See These Joyful Summer Shoes All Over Instagram
So much fun.
By Hannah Almassi
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Prepare to See These Joyful Summer Shoes All Over Instagram
So much fun.
By Hannah Almassi
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These Cool Platforms Are Everywhere I Look, and I'd Really Like a Pair
The heart wants what the heart wants.
By Hannah Almassi
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Mulberry's Iconic It Bag Just Received an Upgrade—It's Better Than Ever
It's carbon neutral, too.
By Hannah Almassi