Emma Walsh
Emma is a beauty editor on the branded content team. She’s a passionate writer who loves all things beauty, wellness, and personal growth. Before pursuing writing, she worked in influencer marketing at Gallery Media Group, which owns the digital brand PureWow. She currently resides in sunny Los Angeles, where you can find her running to Pilates classes, sipping on matcha, or sunbathing on the beach.
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We Don't Gatekeep Our Beauty Secrets—9 Fall Makeup Recs You'll Want to ScreenshotSponsor Content Created With Mary Kay
Take a peek at a beauty director's group chat.
By Emma Walsh
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This MUA Is an Expert in Model-Off-Duty Makeup—6 Must-Haves for Blurred Skin, Contoured Lips, and Doe EyesSponsor Content Created With SHEGLAM
Every product is under $13.
By Emma Walsh
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31 Fall Fashion and Beauty Items It Girls Are Buying Before They Sell OutThey start at $4.
By Emma Walsh
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We Said It First: This Hoodie Will Be Every It Girl's Fall and Winter Travel UniformSponsor Content Created With Comfrt
It's cozy and chic.
By Emma Walsh
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No Shade, But This $13 e.l.f. SKIN Face Cream Is Better Than Some of the $500 Products I've TriedSponsored by e.l.f. SKIN
It's worth its weight in gold.
By Emma Walsh
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I'm a Beauty Editor—Here's How I Get My Blonde to Stay Bright, Even After Summer Is OverSponsored by Kérastase
I'm recommending it to all my friends.
By Emma Walsh
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Juicy Lychee, Romantic Rose, and Sultry Vetiver: Chanel Just Debuted a Love Spell in a BottleJust in time for cuffing season.
By Emma Walsh
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Fashion People Are Already Wearing These 3 Fall Shoe Trends Everywhere From London to the Lower East SideSponsor Content Created With Aldo
These will elevate all your fall outfits.
By Emma Walsh
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I Was Skeptical of Most Blonde Shampoos, But Then I Found This Editor-Approved Kérastase LineSponsored by Kérastase
I'm shocked at the difference it made.
By Emma Walsh
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I've Tried Over 50 Lip Products This Year—Here's The New Launch That Quietly Replaced My Whole CollectionSponsor Content Created With eos
It's better than your go-to lip gloss.
By Emma Walsh
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Whether You're Golden Blonde or Icy Blonde, Kérastase Will Keep Your Hue Looking Salon FreshSponsored by Kérastase
It's an essential in every blonde maintenance routine.
By Emma Walsh
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Hot Take: I've Been Using These Under-$23 e.l.f. SKIN Serums Way More Than My Expensive Skincare LatelySponsored by e.l.f. SKIN
These make luxury products obsolete.
By Emma Walsh
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Not SPF, Not Bronzer—Meet the Unexpected Summer Product That'll Low-Key Become Your New Must-HaveSponsor Content Created With Shark
It's a fan, face mist, and cryo tool all in one.
By Emma Walsh
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I Want to Keep My Summer Blonde Into Fall: 4 Kérastase Essentials for Bright, Beachy HighlightsSponsored by Kérastase
You'll want to write this routine down.
By Emma Walsh
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I Refuse to Give Up My Summer Blonde, so I'm Using These 4 Kérastase Must-Haves for Vibrant Tresses Through SeptemberSponsored by Kérastase
You deserve bright, beachy hair year-round.
By Emma Walsh