

Poppy joined the Who What Wear UK team as managing editor in 2022. After graduating from university with a degree in English literature, she worked for several publications, including Women's Health, The Times and Marie Claire.
As WWW UK’s managing editor, Poppy looks after the content calendar and all output across the brand, in addition to working with contributors and supporting with social media planning, branded content, marketing and brand strategy. A keen eye for detail means Poppy oversees the production of tentpole moments such as special issues, events, gift guides and more. You won’t find many articles by Poppy on site, but when you do there’s no doubt they will either be focused on dresses, handbags or classic high-street buys she shares with her mum. Or better yet, all three!
My credit card hates me.
By Ana Escalante
Guaranteed.
By Anna LaPlaca
From pretty tops to cool pants.
By Bobby Schuessler
Did I mention everything is under $150?
By Jennifer Camp Forbes
Fake it till you make it.
By Nikki Chwatt
I'm not exaggerating.
By Nikki Chwatt
Shop them before they sell out.
By Jennifer Camp Forbes
Spring is long gone.
By Audry Hiaoui