These Trendy $100 Nike Sneakers Are Quietly Selling Out Everywhere

Keeping up with the latest and greatest It sneakers can be exhausting. We get it, and that's what we're here for. We're proud to call ourselves sleuths in this department to ensure that you're well equipped with said It sneakers before everyone else acquires them. That said, the various iterations of the beloved Air Max It sneakers are still very relevant, but there's a new Nike sneaker style in town to rival their popularity: the M2K Tekno.
Like all the other It sneakers these days, they're clunky and futuristic, drawing inspiration from the ultimate "dad" shoes, the Nike Monarchs, which originated in the early 2000s. Of course, one look at the M2K Technos confirms that they're as 2018 as sneakers come, and unlike the Monarchs, they were initially designed for women.
After spotting the sneakers on Hypebeast (which says they're not going anywhere) and searching the depths of the internet, we're declaring these the It sneakers for fall. They're sold out in every color pretty much everywhere, and the buzz is building since their initial release in May. The new colors (beige, gray, and multicolored) are said to be released soon, but for now, we tracked them down in black and pink. Shop them, and a few other fall It sneakers, below, and see how people (including Emily Ratajkowski) have been wearing them.
Shop More It Sneakers for Fall
So many It girls have been wearing Adidas Falcons lately.
Hailey Baldwin, for one, can't get enough of this style.

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
-
Stop It Right Now—These 39 Under-$100 Nordstrom Finds Are Incredibly Gorgeous
Kitten heels, lacy skirts, and new It sneakers.
-
Aboard a Yacht in Sicily, There's Only One Sneaker Color to Wear With a White Sundress
Learn from the best, aka Naomi Campbell.
-
I'm a Shopping Editor—These 31 Under-$50 Amazon Finds Are Giving Main Character Energy
These were really hard not to gatekeep.
-
I Shop for a Living, and These Are the 15 Pretty Nordstrom Fashion and Beauty Finds in My Cart RN
Lace-trim skirts, shimmery eye shadows, and more.
-
8 Stylish Sneakers to Wear to the Office, According to Chic Fashion Editors
I did my research.
-
I Give It 2 Days Tops Until These Viral Sneakers Sell Out (Again)
I'm not exaggerating.
-
Louis Vuitton's Epic New Men's Sneakers Are Bound to Sell Out
You can preorder the style now.
-
The Best New Sneaker Drops of 2025, From Adidas to Louis Vuitton
Which pair is your favorite?