23 Amazon Basics, Beauty Products, and Trends Everyone Will Buy This Month
Just a hunch, but over the past few days, you've probably already said I can't believe it's July already. Indeed it is, folks, so you might as well embrace it. You're probably going to place a few Amazon orders to prepare for those upcoming beach days and travel days, right? (Another hunch.) Today we're making it easier for you: We rounded up the basics, beauty products, and trends that are spot-on for July and are sure to be in the carts of many. Our picks for the best T-shirts, swimsuits, sunscreen, dresses, and accessories are all present and accounted for, and because it's Amazon we're talking about, nothing is over $153. So fill your cart, open the package in one to two days (thanks, Amazon Prime), and go live your best summer life before it's already September.
Basics
It's time to put your black leggings on hiatus.
This flattering bikini should get plenty of wear this month.
Beauty Products
Staying in the city? You'll still need to protect your skin, and people rave about this serum.
This highly rated French face cleanser gets the "Amazon's Choice" seal of approval.
This is the self-tanner thousands of Amazon shoppers swear by for a natural-looking glow.
Wearing bug repellant in the summer is a fact of life, and we highly recommend this pleasant-smelling, DEET-free option.
They had us at "transforms to a water-like lotion."
Trends
Don't let summer end without adding some tie-dye to your wardrobe.
Lemon prints are happening, so you might as well embrace it.
Belted swimsuits are an easy trend to love, if you ask us.
This perfect little cardigan comes in so many perfect shades.
Over a thousand people loved these enough to leave a review.
Next up, 43 affordable vacation pieces to buy when you're bored.
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
-
The Amazon Black Friday Sale Has Officially Started—Here's Everything I'm Buying
From cozy sweaters to slippers.
By Judith Jones
-
Before You Buy Your Amazon Prime Big Deal Days Haul, You Should See These 23 Impulse-Worthy Items
Prices go up tomorrow, so don't wait.
By Ana Escalante
-
French Fashion People Wear These Levi's Jeans That Are Only $48 During Amazon's Prime Big Deal Days
Cool, chill, and classic.
By Nikki Chwatt
-
These Chic Finds From Amazon's October Prime Day Feel Very 2025—30 I’m Adding to Cart
Most are under $50.
By Jennifer Camp Forbes
-
I Put Together 3 Perfect Fall Outfits for Under $200 From the Amazon October Prime Day Sale
Affordable and chic.
By Judith Jones
-
5 Fall Shoe Trends I'm Buying From Amazon Prime Big Deal Days
Yes, really.
By Jasmine Fox-Suliaman
-
Celebrities Always Wear Boots in These 3 Classic, Timeless Colors—I've Just Found Them on Sale
I can't keep this to myself.
By Natalie Munro
-
My Stylish Aunt Asked Me What to Buy From Amazon—I Sent These 29 Compliment-Worthy Accessories
From belts to bags.
By Anna LaPlaca