The Internet Has Spoken: See 30 of the Most Compelling Fashion Buys on Amazon


(Image credit: @claire_most)

Whenever I'm in the mood to do a deep shopping dive on Amazon, I have a shot of espresso in hand and my best reading glasses at the ready. The espresso, for having the patience to click and scroll through its thousands of products, and the glasses for reading the dozens and dozens of reviews I'll inevitably force myself to read. In short, shopping on Amazon is serious business, with the stakes even higher when I'm really looking for the good stuff. Of course, TikTok (and social media in general) is a great resource for finding cool new arrivals or buzzy, trendy items, but it still can be a hit or miss when actually trying them on IRL. 

Lucky for you, you can skip the caffeine and just get to the good part—the below list of Amazon fashion items contains all hits and no misses. From artsy expensive-looking jewelry to durable footwear, everything I've assembled here I vouch for—whether from actually buying and owning the item or through its glowing reviews via TikTok. I also combed through dozens of TikTok try-on videos to make sure they hold up in the real world, too. It took a lot of espresso shots, but I might have found the most compelling fashion buys on all of Amazon. Happy shopping!

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Fashion Market Editor

Indya Brown is a fashion editor, stylist, and writer living in Los Angeles. While going to school at Columbia University in New York City, she got her feet wet in the fashion industry interning at Elle magazine, Harper's Bazaar, and New York magazine's The Cut. After graduating in 2016, she joined The Cut as a fashion assistant, eventually working her way up to fashion editor. There, she worked on a multitude of projects, including styling inbook feature stories for New York magazine's print issue, writing and pitching market stories for The Cut, and serving as fashion lead for The Cut's branded content. While New York has been her home for over 10 years, she moved to Los Angeles in the midst of the pandemic in 2020 for a new chapter. Now she is a fashion market editor for Who What Wear, focusing on emerging designers, rising trends on and off the internet, interior design, and BIPOC creatives and brands. Aside from her duties as a fashion market editor, Brown is also a freelance stylist and writer, working on national print and video commercial campaigns for Sephora, The Independent, and Cadillac. Her bylines also include Harper's Bazaar, Vox, and The New York Times. But once the computer goes down and the emails turn off, she's likely eating her way through Koreatown, hunting down vintage furniture, scoping out new outrageous nail designs to try, or taking a hot cycling class.