By now you’ve surely grasped that our editors have a thing for fashion. That’s a given at this point considering the nature of our jobs as editors—but how much do you really know about what our editors are wearing IRL? With our market editor’s Trust Me, Buy This shopping series and this editor’s take on What’s Cool in Fashion, you probably have a sense of some the pieces that are in our closets, but what fashion brands do we wear more than any others?
Ahead, Who What Wear’s editors are weighing in about the fashion brands we can’t live without. Whether they’re investment buys from luxury brands that are worth every penny, elevated basics, or the shoe label taking over our closets, these are the fashion brands we all stand behind. Yes, you’ll spot us wearing these brands everywhere from the office to work events to vacation shots posted on our Instagram feeds. Here, shop the 16 editor-approved fashion brands to wear now.
Chanel is always a great investment. Whether it's the two-tone slingback heels I bought a few years back, the quilted 2.55 bag I picked up a decade ago, or vintage pieces I've found in Paris, Chanel is always in heavy rotation in my wardrobe because it truly never goes out of style.
"These are the only sunglasses I wear right now. They're incredibly well-made, don't feel like every other trendy pair on the market, and fit my small-ish face perfectly. The Row x Oliver Peoples is one of my favorite enduring collaborations."
"Hayward bags are so special. They manufacture right in New York, which is rare, and the co-founders are warm and delightful. I find myself wearing them constantly because they function as a 'special neutral' for me, meaning they go with anything, but aren't playing a supporting character in your outfit. They add dimension and visual interest to your look, yet are completely versatile. To me, that is the ideal balance to strike for a bag. Hayward nails it."