TikTok Has Spoken—These Are the 6 Hair Trends to Try This Winter

With the sudden drop in temperature, it feels like winter is well and truly on its way. As the new season approaches, there are lots of cosy trends to try, from stylish scarf coats to red knitwear and knee-high boots. However, as a beauty editor, I'm always more interested in what makeup, skincare and hair trends we can expect to see, and my TikTok is currently filled with lots of different hair trends to try out this winter. 

I don't know about you, but I've been seeing some super-cute looks on social media, loved by celebrities and beauty influencers alike. Therefore, I thought it was only right to talk you through all of the biggest TikTok winter hair trends of 2023, so that you can try them out for yourself and see what all the hype is about.

From different hair colours to easy hairstyles and fun accessories, there are lots of looks to choose from, and some of them are so easy to re-create. As with most TikTok trends, I have no doubt that we will be seeing these styles everywhere for the season ahead, so keep on scrolling to see which ones take your fancy. After writing this, I think I might have to give all of them a go…

1. Bow Accessories

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(Image credit: @haileybieber)

Bow accessories are the cool-girl-approved hair trend to try this winter. I have been seeing everyone on my feed giving this look a go, and it's safe to say that I'm a little bit obsessed. There are so many ways you can wear these cute clips and hair ties, from adding them to the end of plaits to doing a half-up, half-down style like Hailey Bieber.

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(Image credit: @nnennaechem)

If the smaller bows aren't your thing, why not opt for a more statement accessory and add a large bow clip or hair tie to your ponytail? This is the perfect look for party season.

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2. Side Partings

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(Image credit: @lilyallen)

Say goodbye to your middle parting, as it seems that side partings are here to stay. As someone who has parted their hair in the middle their whole life, I was reluctant to give this trend a go, but even I have to admit that it looks so sleek.

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(Image credit: @haileybieber)

If it's good enough for the celebs, then it's definitely good enough for me.

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3. Rich Brunette Shades

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(Image credit: @emmanuellek_)

If there is one colour that I'm obsessed with for the colder months, it's rich brunette, and it seems I'm not alone. In fact, it seems almost everyone on my TikTok feed has been dying their hair darker in preparation for winter, and this deep chocolate shade makes hair look so healthy and glossy.

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(Image credit: @annabelrosendahl)

It suits all different hair types, and after looking at pictures, I think I might have to book an appointment with my hairdresser ASAP.

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4. Slicked-Back Buns

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(Image credit: @karodall)

The slicked-back bun has been in style for a while now, but it seems to be having a major revival on social media this winter thanks to celebs such as Sofia Richie Grainge showing us how they achieve the look. This hairstyle is perfect for the upcoming season, as it's super easy to wear with chunky knitwear and roll necks, and you don't have to worry about the rain ruining your style. 

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(Image credit: @annabelrosendahl)

Not only that, but it's also super easy to re-create. Whenever I'm in a rush in the mornings, this is the hairstyle that I rely on to make me look put-together in seconds.

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5. The Wavy Bob

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(Image credit: @monamali_)

You didn't think I would do a hair trends roundup and not include a bob hairstyle, did you? It's no secret that everyone is loving short hair at the moment, but TikTokers are especially loving the wavy bob. This low-maintenance look is a fun and easy way to switch up your bob for winter, and is great for embracing your natural hair texture, too.

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(Image credit: @frannfyne)

If you really want to go for it, pair your wavy bob with a wispy fringe. 

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6. Auburn Tones

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(Image credit: @anthonyholguin)

Auburn tones are here to stay. I first saw this trend popping up on my TikTok feed at the end of summer, but it seems that this autumnal hair shade is still proving popular for winter and beyond. I can totally see why everyone is loving this copper hue, as the warm tones just scream "cosy season".

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(Image credit: @anthonyholguin)

For an even warmer look, ask your hairdresser to blend brunette and copper shades together.

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Next Up: 42 of the Best Bob Hairstyles to Inspire Your Next Haircut

Grace Lindsay
Junior Beauty Editor

Grace Lindsay is the junior beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow.

As Who What Wear UK's junior beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season.