Thanks, TikTok—These 22 Viral Products Always Earn Me Compliments

As someone who's shamelessly very active on social media (okay, maybe a little shame), I've noticed that there's a variety of fashion and beauty products that happen to reach viral status. As someone who reads hundreds of reviews before making a purchase, I'm hard to please. So when it comes to viral products, I'm quick to have some doubts and put a product to the test. If it's a bag, will it fit my daily essentials and easily fit onto my arm comfortably? If it's sunscreen, will it leave a white cast? I'm always asking myself specific questions before I make a purchase. If you do the same, I'm happy to be of assistance. It can be easy to buy into something just because everyone else has it, but I'm here to give you the rundown on if the product you've been seeing all over social media is actually worth your money.

As an editor, I get the chance to review many products, but the 22 viral ones below have passed my test. If you like to keep your screen time low but want to see what everyone's talking about, you've come to the right place. From a $45 moisturizer that's been sold out for weeks to an $8 bodywash that claims to make you smell spectacular, the items below have become my top recommendations. Keep scrolling to see what all the hype is about

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(Image credit: @thatgirlyusra)

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(Image credit: @thatgirlyusra)

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(Image credit: @thatgirlyusra)

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(Image credit: @thatgirlyusra)

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(Image credit: @thatgirlyusra)

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(Image credit: @thatgirlyusra)

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(Image credit: @thatgirlyusra)

Next: This 50-Year-Old Mom Went Viral on TikTok for Her Style—See Her Summer Staples

Associate Fashion Editor
Yusra Siddiqui is an editor who resides in New Jersey but bounces between the suburbs and NYC. (She's a Jersey girl at heart.) After interning at Who What Wear in 2019, she found her way to the team after graduating from LIM College in 2022 with a fashion media degree. She's also spent time writing and working for publications such as Fashionista, Coveteur, and Nylon, but she always knew that Who What Wear was where she was meant to be. When she's on the job, she's perusing runway shows, analyzing the latest thing fellow Gen Zers are up to on the internet, and sharing what she can about the modest-fashion market. You can also catch her dabbling in entertainment, talking about the costume choices of the latest Netflix series or diving deeper into how the plotline affects the viewers in a myriad of ways. Lastly, she likes to create content for Who What Wear's TikTok. Her personal time is spent doing similar but also different things—deep diving into almost every new TV show (Bridgerton, Gilmore Girls, and Stranger Things are favorites), planning her next local getaway (whenever that may be), and reading the latest Emily Henry or Sally Rooney novel in one sitting.