I Always Ask US Friends to Put This Brand In Their Suitcase—Now It's In The UK

A few years ago, I got talking with another beauty journalist about her favourite skincare brands, and she said to me, "You absolutely have to try Tatcha." Her skin looked incredible and I was sold—until I realised that I'd have to hop on a plane to New York to get it, as it was only available in the US. I quickly made a pact with some pals across the pond to bring me back a couple of products when they visited the UK. So, you can imagine the sheer excitement when an email popped into my inbox with the news that Tatcha was finally launching in the UK on 4th May.

Tatcha is a skincare brand inspired by Japanese rituals and ingredients. Think innovative, luxurious textures combined with ingredients that really work. The formulas all have a complex of twice-fermented rice, green tea, and algae, which so many people swear by for transforming their skin. 

I knew the US Beauty Team at Who What Wear swear by Tatcha too, so I caught up with them to find out which products are really worth the investment – and adding to basket now that Tatcha has landed on UK soil.

Best Tatcha Skincare Products


Erin Jahns, Senior Beauty Editor, Who What Wear US
(Image credit: @erin_jahns)


Shawna Hudson, Associate Beauty Editor, Who What Wear US
(Image credit: @shawnasimonee)

Shop more of Tatcha's bestsellers:

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Eleanor Vousden
Beauty Editor, Who What Wear UK

Eleanor Vousden is the beauty editor for Who What Wear UK. She was previously deputy editor at Hairdressers Journal, health writer at Woman & Home and junior beauty editor at beauty website Powder. She has also contributed to Wallpaper and Elle Collections with written and styling work.Working as a beauty journalist since 2015 after graduating in fashion journalism at the London College of Fashion, she has been highly commended at the BSME Talent Awards for her work on Powder and also contributed to the title winning Website of the Year at the PPA Awards.Eleanor’s journalistic focus is to provide readers with honest and helpful beauty content. Through words, video and live broadcast, she has interviewed several celebrity makeup artists, hairstylists and top dermatologists throughout her career, as well as celebrities such as Sarah Jessica Parker and Scarlett Johansson. She has a particular interest in finding solutions for acne and eczema, which she has experienced firsthand. She has also amassed a large collection of fragrances and can never say no to a new candle.When she’s not writing or testing the latest beauty product or treatments, she’s on the seafront in her hometown of Brighton and Hove, where she lives with her partner and her miniature dachshund.