I Went Viral on TikTok for My Target Finds—Here's What's in My Cart Now

I think I've already established it on here that I have quite a bit of an obsession with Target. After all, can you blame me? From its assortment of buzzy beauty brands to its chic homewares, it's hard not to walk out with a cart full of items. If there's a specific item I need, I know I can most likely find it at Target vs. having multiple purchases from different retailers. I've been pretty good with limiting myself with my purchases, so on a recent grocery trip instead of purchasing everything I wanted I decided to document the best things I found on TikTok for the fun of it. It seemed to be well-received, garnering thousands of views and comments consisting of people claiming they couldn't find these things from Target on their own, so I guess you could say I'm a little bit of a shopping expert.


pt. 2 because I drove past this huge target & couldn’t resist 🤠 #target #targetfinds #DailyVlog #targetmusthaves

♬ Elevator Music - Bohoman

Since social media has proven that I'm not alone in my love for Target, I thought I'd share with you everything I'm loving currently or have been my tried and true favorites from the popular retailer. Keep scrolling to shop my picks in not just fashion, but the beauty and home categories as well. I've included my necessities like my gentle facial cleanser and natural deodorant to random things that make not may sense to all, like a heart-shaped waffle maker. You won't leave this page without wanting something. (Sorry, not sorry.)




Associate Fashion Editor
Yusra Siddiqui is an editor who resides in New Jersey but bounces between the suburbs and NYC. (She's a Jersey girl at heart.) After interning at Who What Wear in 2019, she found her way to the team after graduating from LIM College in 2022 with a fashion media degree. She's also spent time writing and working for publications such as Fashionista, Coveteur, and Nylon, but she always knew that Who What Wear was where she was meant to be. When she's on the job, she's perusing runway shows, analyzing the latest thing fellow Gen Zers are up to on the internet, and sharing what she can about the modest-fashion market. You can also catch her dabbling in entertainment, talking about the costume choices of the latest Netflix series or diving deeper into how the plotline affects the viewers in a myriad of ways. Lastly, she likes to create content for Who What Wear's TikTok. Her personal time is spent doing similar but also different things—deep diving into almost every new TV show (Bridgerton, Gilmore Girls, and Stranger Things are favorites), planning her next local getaway (whenever that may be), and reading the latest Emily Henry or Sally Rooney novel in one sitting.