Gigi Hadid Is Now the Proud Owner of This Summer's Affordable It Bag

The only thing better than a fun summer It bag is one that's actually affordable, and Gigi Hadid seems to agree. Hadid was visiting Greece recently (as one does in July when one is a supermodel) and was Instagramming up a storm. While I was scrolling through my feed, I stopped in my tracks when I saw that Hadid's choice of bag for the trip was a Susan Alexandra one.
You've probably spotted the NYC-based designer's colorful beaded bags on Instagram recently on the likes of Alexa Chung, Harley Viera-Newton, and a slew of other influencers and cool French girls (and a Who What Wear editor or two). And despite being handmade, most of her wares are under $300.
Hadid's Susan Alexandra bag of choice is the pretty, striped Merry Bag, which is currently available on Shopbop and Alexandra's e-commerce site. Shop it while you can, along with some of my other favorite bags from the brand below, and see which other celebs and influencers are carrying one as of late. (PS: She also makes fun colorful jewelry that pairs perfectly with the beaded bags.)
Gigi Hadid approves.Also available here.
Fashion girls love fruit adornments.

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
-
Whoa, Everything Is on Sale at Madewell Right Now—Some of These Chic Items Rarely Get Discounted
At 30% off, these are bound to sell out.
-
This Is the Heel Style Gigi Hadid Wore to Make a Casual Dress Trend Fancy Enough for an NYC Party
Instantly feel dressed up.
-
Step Aside, Suede: The Fall 2025 Bag Trend That'll Make You Look Rich and Elegant Is Here
Jennifer Lawrence is here to influence you.
-
I Just Started Investing—31 Chic Pieces That Will Have Me Dressing the Part
Effortless and elevated is the goal.
-
Old Navy Just Launched Its New Fall Handbag Collection—and It Looks Rich
Soft faux suedes and sophisticated silhouettes.
-
Abercrombie Sucked Me Back Into Its Orbit With These 25 Incredibly Chic Fall 2025 Finds
So, so good.
-
People With Impeccable Taste Swear By COS—21 Chic Sale Finds to Take Advantage of Right Now
Did you say 25% off? Yes, please.
-
I'm a Fashion Editor on a Budget—27 Incredibly Chic Fall Finds That Will Get You More Bang for Your Buck
Stellar under-$150 finds right this way.