Gigi Hadid Is Now the Proud Owner of This Summer's Affordable It Bag


James Devaney/GC Images

The only thing better than a fun summer It bag is one that's actually affordable, and Gigi Hadid seems to agree. Hadid was visiting Greece recently (as one does in July when one is a supermodel) and was Instagramming up a storm. While I was scrolling through my feed, I stopped in my tracks when I saw that Hadid's choice of bag for the trip was a Susan Alexandra one.

You've probably spotted the NYC-based designer's colorful beaded bags on Instagram recently on the likes of Alexa Chung, Harley Viera-Newton, and a slew of other influencers and cool French girls (and a Who What Wear editor or two). And despite being handmade, most of her wares are under $300. 

Hadid's Susan Alexandra bag of choice is the pretty, striped Merry Bag, which is currently available on Shopbop and Alexandra's e-commerce site. Shop it while you can, along with some of my other favorite bags from the brand below, and see which other celebs and influencers are carrying one as of late. (PS: She also makes fun colorful jewelry that pairs perfectly with the beaded bags.)


A post shared by Gigi Hadid (@gigihadid) on

I've been carrying this style everywhere.

Another style I see on Instagram all the time.

I challenge you to find a bag that's better for summer.

Add this limited-edition bag to your collection while you still can.

The Merry bag in paradise (also with @alexachung) ???????????? photo by @lootin #jetaporter

A post shared by Susan (@susan_alexandra) on

11th arrondissement via Mott Street ????????????

A post shared by Susan (@susan_alexandra) on

What I was wearing Yesterday

A post shared by Linda Tol (@lindatol_) on

@devonleecarlson resplendent with her Ma Cherie bag ????????????

A post shared by Susan (@susan_alexandra) on

Popsicle ????

A post shared by Sabina Socol (@sabinasocol) on