Summer is just around the corner—and with the new season comes warm-weather vacations, lazy weekends at the beach, and summer Fridays by a pool. For all of this delightful activity, you’ll no doubt be needing a gorgeous swimsuit. If you read Who What Wear regularly, you’ll see we’ve already been waxing lyrical on the swimwear trends set to dominate this summer as well as sharing a few of the more controversial swimwear styles out there right now (hello, nude swimsuits and high-leg string bikinis). But when it comes to buying your swimsuit—be it a chic one-piece or a beautiful bikini—which brands are all the cool girls wearing this season? From brands with a penchant for vintage-inspired styles to ready-to-wear brands foraying into swimwear, we’re rounding up the brands trending hard right now that are guaranteed to take over our Instagram come summer—if they haven't already! Scroll below to shop some of our favorite swimwear from each brand.
Rixo
Cool-girl brand Rixo—loved by fashion girls for their exquisite print dresses—has made a successful foray into the world of swimwear. While they only have a handful of swimsuits on the market, fashion girls have been quick to snap up their bold floral, polka-dot, and animal print bikinis and one-pieces.
Shop Rixo Swimwear:
Maiyo
Maiyo’s recent swimwear collection designed with fashion insiders Bettina Looney and Anna Vitiello exudes a vintage-inspired aesthetic—evident on its swimsuits featuring glamorous '80s crystal belts and '40s high-waisted bottoms trimmed with crochet ruffles. The collaboration has already been seen on some of our favorite fashion muses since launching, and there's no doubt it will gain a cult following by summer.
Shop Maiyo Swimwear:
Onia
Onia's collaboration with Danielle Bernstein of at @weworewhat features flattering, waist-cinching silhouettes (the chic belted swimsuits have become a signature look) and have been a huge hit among fashion girls on Instagram. The brand's newest styles feature beautiful textures in head-turning hues.
Shop Onia Swimwear:
Matching Onia Susana Bottoms $120.
Hunza G
Cult brand Hunza. G has a devoted following—cool girls are enamored with its seersucker fabrics and high-leg silhouettes. The brand continues to be the trendy brand of choice this summer.
Shop Hunza G. Swimwear:
Faithfull the Brand
Just one scroll of your Instagram and you're likely to see your favorite fashion muses wearing a pretty little print swimsuit from Faithfull the Brand. Known for vacation-ready dresses, the brand has taken its vacation aesthetic one step further with the launch of sweet swimsuits. Expect to see the brand everywhere come summer.
Shop Faithfull the Brand Swimwear:
Solid & Striped
Solid & Striped has been around for a while now but its summer lineup of chic styles is capturing the hearts of fashion girls everywhere—think cute crochet bikinis, retro-inspired silhouettes, and bold and bright floral prints.
Shop Solid & Striped Swimwear:
Matching Elle Daisy-Print Bikini Briefs ($106)
Matching The Dawn Bikini Bottoms ($89)
Up next, these five swimwear trends will dominate 2019.
-
The Only 35 Swimsuits You Need to Know About in 2024From bikinis to maillots.
-
Reformation Finally Launched Swimwear, and the Collection Is Pure Elegance*Orders every suit.*
-
Sofia Richie Wore the Retro Bikini Style That's Ripe for a World-Class ComebackAnd it's still for sale.
-
21 Pink Bikinis That Scream Malibu BarbieLet's go party.
-
6 Pretty Bikinis You're About to See Everywhere This SummerJust in.
-
The One Swimsuit Trend Emily Ratajkowski Wears 9 Times Out of 10It's a classic.
-
This Swimwear Is What Summer Dreams Are Made of—Here's What to ShopConsider this your 2023 bikini guide.
-
Demi Moore's Leopard-Print Bikini Will Absolutely Inspire My Next PurchaseA classic choice.
