The Lesser-Known Sandal Brand Every Fashion Girl Loves

Sometimes, the unexpected trends turn out to be the best, and that's certainly true of Velcro-strap sandals. Our obsession began last summer when a host of influencers started sporting them with everything from midi dresses to cropped jeans. Initially, Teva was the brand that proved victorious, as its black, minimalistic sandals proceeded to sell out within a couple of weeks. Then it was Suicoke sandals, which took the baton.

Founded in 2006, the cult Japanese label had incongruous beginnings crafting small wooden ornaments before transitioning into footwear. Boasting foam soles and cushioned velcro straps, Suicoke swiftly gained momentum in its country of origin as a key name in the shoe world. Today, its international profile is continually growing, though it still remains relatively under the radar on Brit soil. Most recently, the brand has done a collab with one of our other favourite labels right now: Cecilie Bahnsen, who created a small range of floral-embellished Velcro sandals. 

Keep scrolling to see just some of the ways people are wearing their Suicoke sandals, and then shop our favourite pairs for yourself.


(Image credit: @__dreeezus)

Make like Adriana and stick to a muted colour palette to ensure your Suicoke sandals look sleek. 


(Image credit: @andriasdose)

Use them to give your tailored pieces a cool edge, much like Andria. 


(Image credit: @brittanybathgate)

They look just as good paired with dresses, as evidenced on Brittany. 


(Image credit: @katielianariley)

Coordinate a coloured pair of Suicoke sandals to your top like Katie for a look that's instantly pulled together. 


(Image credit: @slipintostyle)

We love how Ellie has clashed her purple Suicoke sandals with a pair of yellow printed trousers. 


Next up, the biggest spring/summer 2020 fashion trends you need to know. 

This piece was published at an earlier date and has since been updated. 

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over twelve years of experience in fashion journalism. She been creating engaging and elevated style content for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories, and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, works closely with influencer talent on content initiatives, represents the brand at industry events, and regularly contributes to social media. Previously, Maxine appeared on TV in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o. 

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship, she was offered a position on the Look magazine fashion desk. She accepted, leaving university a year early in the process. She went on to become the title's fashion news and commercial content editor, with a stint as’s fashion writer along the way. She later served as Look’s acting Editor in Chief before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others. Maxine works remotely from her countryside home near Edinburgh.