Could This Online Korean Store Curb Your Zara Addiction?

A week ago I placed a sizeable order with an online Korean fashion shop I'd never heard of before called Storets. I had spied a gorgeous off-the-shoulder wrap blouse on one of my favourite London bloggers, Shini Park of Park & Cube, and—this is actually something I honestly don't make a habit of—I felt a strong urge to copy her right away. Turns out, I'm not the only one into the brand: Olivia Palermo has been spotted in it and the brand's digital fashion influencer following is already very strong. 

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And what a nice surprise I found upon arriving at This is a cheeky little find, providing fast-paced trend-smashing pieces at really reasonable prices and with (from what I can tell following my delivery) a great fit. The multiple shirts I ordered arrived promptly and with great communication, and while there are still more colourways for me to invest in for this particular silhouette, now I'm set on getting a few dresses. Greedy? Moi?


(Image credit: Christian Vierig/Getty Images)

Model Sara Nicole Rossetto wearing the seriously popular Storets blouse.

Right now Storets's gingham line looks particularly tempting, and there's no denying that the uniqueness of shopping directly from an online-only fashion store that's so far away adds a certain kudos to the proceedings. It's highly likely your friendship circle won't own the exact same pieces (so don't go blabbing about this), and there are plenty of basics-with-a-twist that would be hard to pin down to a set season or store, giving you extra mileage for wearing these buys on repeat.

So, without delay, please peruse my favourites from the new store that could well fill some important holes in your wardrobe…

Related: The Secrets Behind Topshop's Coolest Employees' Wardrobes

Hannah Almassi
Editor in Chief

Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.