Shoppers Are Spending $4.2 Billion on the Shoes You Wore in the '90s
By now, it should come as no surprise that the market for sneakers is showing zero signs of slowing down, thanks, in part, to the ever-popular athleisure trend. And while classics such as Nike, Adidas, and Vans were among the best-selling styles last year (which will surely be the case this year, as well), an unexpected contender is gaining a foothold in the industry.
As Footwear News reports, Skechers's fourth-quarter sales exceeded market watchers’ forecasts by $90 million. These higher-than-expected numbers for Q4 are a result of an increased interest in the children's light-up sneakers, as well Skechers' ability to tap well-known and buzzworthy ambassadors, most recently partnering with singer Camila Cabello.
The brand also reported sales of $4.2 billion for last year, which Robert Greenberg, Skechers chief executive officer, says was a first in the sneaker maker's 25-year-history. And if the past is any indication of the future, we're expecting these classic '90s shoes to make an even bigger comeback this year. Stay tuned! Now, scroll down to shop a few of our favorite sneaker styles from the classic brand.
Opening Image: Style du Monde
-
I Read 300+ Shoe Reviews on Nordstrom—These 20 Styles Are Worth Your Time
Your definitive list.
By Ana Escalante
-
5 Sneaker Colors Celebrities Are Wearing Nonstop This Year
Step to it.
By Drew Elovitz
-
Fashion People Are Wearing Miniskirts With This Comfortable Shoe Trend
It's controversial.
By Ana Escalante
-
8 Spring Shoe Trends Every Stylish New Yorker Is Wearing Right Now
I'm shopping them all.
By Ana Escalante
-
Suki Waterhouse Wore the New Adidas It Sneakers to Coachella With a Fur Coat
Get a pair before they're sold out everywhere.
By Allyson Payer
-
Lily Collins Just Wore the French It Sneakers That Are Nothing Like Sambas
But just as cool.
By Allyson Payer
-
9 Sneakers That Are as Cool as Sambas But Not Owned by Everyone
No disrespect to the Sambas in your closet.
By Allyson Payer
-
I'm Saving This '90s Supermodel's Airport Looks for All My Travel Days in 2024
Each one is comfortable and super chic.
By Jennifer Camp Forbes