It's no secret there are countless product launches from the best and buzziest beauty brands coming in hot at a daily and weekly cadence. Not surprisingly, if you're good about checking the new-arrivals section of your favorite beauty retailers, you'll regularly see a fresh crop of offerings that, quite honestly, can feel overwhelming. Just when you decide one new dry shampoo or tube of mascara is worth splurging on, there are four brand-new options the following day. It's like a game of whack-a-mole that has a vendetta against your bank account.
As beauty editors, we consistently receive, test, and review all of the most exciting new formulas, but we also love to see and know what non–beauty editors are really sinking their teeth into. (There's nothing more satisfying than when a product we're completely obsessed with is met with the same approval among the masses.) So to celebrate the latest and greatest, we've trolled three of our favorite online beauty retailers—Sephora, Net-a-Porter, and Nordstrom—to locate the 30 best-selling, five-star, new-in products on their shelves. It's the perfect opportunity to build out your fall and winter beauty wardrobe.
We couldn't be more thrilled that one of our all-time favorite wellness brands, Sakara Life, has officially landed at Sephora. This new metabolism powder is a standout and perfect for simultaneously reducing bloat and improving digestion this fall and winter. Plus, it makes anything you add it to taste like a chocolate treat.
This must-have quad from Hourglass has both your blush and highlight needs covered and is such a steal for just under $60 considering you're getting four of the brand's most-loved formulas in one travel-friendly compact.
If you love The Ordinary, we guarantee you'll fall just as hard for The Inkey List. For just $15, this new ceramide night treatment floods the skin with hydrating hyaluronic acid and barrier-protecting ceramides for even skin texture and firming perks.
Everyone from makeup artists to Meghan Markle swears by RMS Beauty's "Un" Cover-Up Concealer—a longtime cult classic—so there's high anticipation surrounding this debut full-coverage cream foundation which follows the same formulaic design.
Adorable packaging aside, this honey bear houses the brand's best-selling Don't Despair, Repair! mask, but with an additional spike of organic, unpasteurized honey for an extra kick of hair hydration this winter.
Who doesn't want to wake up to firmer, more lifted skin? Packed with tons of MVP ingredients like antioxidants, vitamins A and C, anti-inflammatory omega oils, and rejuvenating peptides, this product's name doesn't lie.
This multitasking concealer simultaneously brightens the look of dark circles while also camouflaging other annoying skin imperfections like blemishes or discoloration. Plus, it's super easy to toss into your bag for midday (or night) touch-ups.
This power-packed eye cream is like the most nutritious of smoothies for your face, loaded with skin-improvers like lavender, calendula, dandelion, Japanese honeysuckle, aloe vera, caffeine, green tea, vitamin E, and, of course, lots of vitamin C.
Our scalps scream for relief in fall and winter, and the goddesses at Oribe have heard our plea with this soothing, hair-stimulating exfoliating scrub. Plus, that baby-pink bottle is just so damn pretty.
We don't know about you, but we love wearing a cult-loved French staple on our lips. This new formula from House Dior is already a fan favorite—infused with exotic flower oil and promising impressive 12-hour wear.
This new overnight mask from Youth to the People revives even the most Walking Dead of complexions with its all-star trio of hyaluronic acid, squalane, and C-packed vitamins galore. Think of it like Emergen-C for your face, but healthier.
We don't know about you, but come the moisture-sucking days of fall and winter, our skin really needs something called Water Drench. This new toning mist is what your thirsty face is craving and feels just as satisfying and refreshing as a Diet Coke on the Fourth of July.
Water creams have been having a moment within the beauty industry, and this new formula from Philosophy is our newest favorite. (And reviewers agree!) It's insanely lightweight, sinks into your skin with lightning speed, and, according to the brand, increases your skin's hydration levels up to 86%.
Smooth as silk, this handy little stick from Chanel delivers the perfect dose of glow anywhere you apply it. We recommend sweeping and blending it onto your eyes, cheekbones, and lips for the prettiest sheer and dewy result.