30 New Beauty Buys With 5-Star Ratings at Sephora, Net-a-Porter, and Nordstrom

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It's no secret there are countless product launches from the best and buzziest beauty brands coming in hot at a daily and weekly cadence. Not surprisingly, if you're good about checking the new-arrivals section of your favorite beauty retailers, you'll regularly see a fresh crop of offerings that, quite honestly, can feel overwhelming. Just when you decide one new dry shampoo or tube of mascara is worth splurging on, there are four brand-new options the following day. It's like a game of whack-a-mole that has a vendetta against your bank account.

As beauty editors, we consistently receive, test, and review all of the most exciting new formulas, but we also love to see and know what non–beauty editors are really sinking their teeth into. (There's nothing more satisfying than when a product we're completely obsessed with is met with the same approval among the masses.) So to celebrate the latest and greatest, we've trolled three of our favorite online beauty retailers—Sephora, Net-a-Porter, and Nordstrom—to locate the 30 best-selling, five-star, new-in products on their shelves. It's the perfect opportunity to build out your fall and winter beauty wardrobe.


Known for its chocolate-themed palettes and compacts, Too Faced's newest 18-pan eye shadow palette is inspired by freshly baked gingerbread. No other product will get you in the holiday spirit faster. 

Looking for a new signature scent this season? This Rome-inspired fragrance from Valentino features luxurious and elegant notes of black currant, jasmine, and bourbon vanilla. 

We've never seen a more dazzling bottle of skin magic. Fitting, since this brand-new serum is brimming with radiance-enhancing AHAs, BHAs, and rose water. 

We couldn't be more thrilled that one of our all-time favorite wellness brands, Sakara Life, has officially landed at Sephora. This new metabolism powder is a standout and perfect for simultaneously reducing bloat and improving digestion this fall and winter. Plus, it makes anything you add it to taste like a chocolate treat.

Beauty peeps can't stop talking about Anastasia Beverly Hills' new trio of Norvina Eyeshadow Palettes. This is Vol. 2, and it's the crowd favorite thus far. 

This must-have quad from Hourglass has both your blush and highlight needs covered and is such a steal for just under $60 considering you're getting four of the brand's most-loved formulas in one travel-friendly compact. 

If you love The Ordinary, we guarantee you'll fall just as hard for The Inkey List. For just $15, this new ceramide night treatment floods the skin with hydrating hyaluronic acid and barrier-protecting ceramides for even skin texture and firming perks. 

Nothing is chicer than Chanel. To freshen up your fragrance wardrobe, we recommend this bottled bouquet of jasmine, ylang-ylang, orange blossom, and tuberose. 

Everyone from makeup artists to Meghan Markle swears by RMS Beauty's "Un" Cover-Up Concealer—a longtime cult classic—so there's high anticipation surrounding this debut full-coverage cream foundation which follows the same formulaic design. 

Adorable packaging aside, this honey bear houses the brand's best-selling Don't Despair, Repair! mask, but with an additional spike of organic, unpasteurized honey for an extra kick of hair hydration this winter. 


Summer might be over, but we still want our skin to glisten and glow. This recent add is our all-season-long antidote. 

You can never have too many lipsticks. This formula is extra durable and extra creamy for maximum comfort and budge-resistant wear. 

Who doesn't want to wake up to firmer, more lifted skin? Packed with tons of MVP ingredients like  antioxidants, vitamins A and C, anti-inflammatory omega oils, and rejuvenating peptides, this product's name doesn't lie. 

Slightly tinted for a radiant finish, this brilliant formula is designed to protect our fragile under-eyes from environmental threats like pollution, stress, and blue light.

This multitasking concealer simultaneously brightens the look of dark circles while also camouflaging other annoying skin imperfections like blemishes or discoloration. Plus, it's super easy to toss into your bag for midday (or night) touch-ups. 

This power-packed eye cream is like the most nutritious of smoothies for your face, loaded with skin-improvers like lavender, calendula, dandelion, Japanese honeysuckle, aloe vera, caffeine, green tea, vitamin E, and, of course, lots of vitamin C.

Meet Charlotte Tilbury's best-selling Pillow Talk lipstick but with an extra dose of shimmer, shine, and hydration thanks to sunflower seed oil and hops extract. 

Our scalps scream for relief in fall and winter, and the goddesses at Oribe have heard our plea with this soothing, hair-stimulating exfoliating scrub. Plus, that baby-pink bottle is just so damn pretty. 

Packed with lip conditioners, just one swipe of this peachy-perfect gloss makes your pout look plumper and far more pillowy. 

This helpful set from Heir Atelier has all of your priming needs covered with super-chic design to boot. You get a face, lip, and eye primer—the perfect superset to ensure an A+ makeup application.


Cleansers don't have to be fancy, and this top-rated new launch from BareMinerals is proof. It's creamy, soothing, and de-gunks your pores for a less oily and congested complexion.

We don't know about you, but we love wearing a cult-loved French staple on our lips. This new formula from House Dior is already a fan favorite—infused with exotic flower oil and promising impressive 12-hour wear.

This new overnight mask from Youth to the People revives even the most Walking Dead of complexions with its all-star trio of hyaluronic acid, squalane, and C-packed vitamins galore. Think of it like Emergen-C for your face, but healthier. 

Makeup artists fawn over Shiseido. This brand-new liquid concealer is featherlight while still giving you buildable, medium-to-full coverage. 

We don't know about you, but come the moisture-sucking days of fall and winter, our skin really needs something called Water Drench. This new toning mist is what your thirsty face is craving and feels just as satisfying and refreshing as a Diet Coke on the Fourth of July. 

Hilary Duff is a fan of this multipurpose stick from Nudestix, which, honestly, is enough for us to hit "Add to Bag." 

If you're looking for a natural, nontoxic liquid eyeliner, there isn't a better one on the market than this five-star-rated pen from Ilia. It stays on forever, dries quickly, and won't feather.

It's easy to forget to give your brows some TLC. This nourishing brow oil from BBB London is super luxurious and tends to your brows overnight to promote growth and better brow health overall. 

Water creams have been having a moment within the beauty industry, and this new formula from Philosophy is our newest favorite. (And reviewers agree!) It's insanely lightweight, sinks into your skin with lightning speed, and, according to the brand, increases your skin's hydration levels up to 86%. 

Smooth as silk, this handy little stick from Chanel delivers the perfect dose of glow anywhere you apply it. We recommend sweeping and blending it onto your eyes, cheekbones, and lips for the prettiest sheer and dewy result. 

Up next: 22 New Beauty Products That Made Us Wonder How We Survived Life Without Them

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