It took Batiz four years of soul searching until she came to a personal revelation. “I found peace and happiness within my being, and the ironic thing is, I didn't need money. I knew what wealth was. It was the first time in my life that I wasn’t running towards something,” says Batiz. The irony continued, as just a few months later, Batiz was asked a question at a dinner party that would change her life once again: “Can bathroom odor be trapped?”
“I remember like a zing up my arm,” said Batiz. “I just literally said, ‘I can do that with oils!’” With a new perspective, her business hustle was back, and this time, the idea stuck. After nine months of experimenting with various aromatherapy oils (a longtime hobby of Batiz’s), she came up with her original formula for the before-you-go bathroom spray, Poo-Pourri. The product worked undeniably well, and her business grew fast. Today, the brand is available in over 40,000 retailers and has over 2000 active SKUs.