In the newest episode of Second Life, Gerona explains how Revolve chooses the influencers it works with. "We want to make sure that they obviously have great engagement and honestly that they just have a good sense of what the brand is and somebody that we want to travel with all the time," she says. "People kind of sometimes laugh at us because we'll use the same girls all the time, but there's a reason why we use them." And if someone is hard to work with? "They're out," Gerona says. "It's not worth it."
Gerona also explains how Revolve can look past numerical data like engagement and follower count if they have a feeling about a certain influencer's potential. "A lot of times, these influencers that we take a chance on, they then become incredibly large, giant influencers who now work with luxury-house brands. And then there are times it doesn't work out. But it encourages the entire team to be very open and forthcoming with ideas," Gerona explains before pointing out some qualities the women share. "The influencers that we work with are incredibly entrepreneurial, super smart, so savvy, and they have their finger on the pulse on what is working and what's happening."
Head to iTunes to subscribe to Second Life and learn more about Revolve's influencer strategy and the career lessons Gerona has learned along the way.
