Modern kitchenware brand Material was created with a simple mission: to deliver kitchen products that not only make consumers proud to own them but also are an absolute pleasure to use. With her long-time friend Dave Nguyen, Eunice Byun embarked on a journey to completely reimagine what consumers actually need in the kitchen. As the co-founder and CEO of Material, Byun is modernizing the cooking experience with high-quality, thoughtfully designed tools for the kitchen, bringing inspiration to the home cook and joy to the everyday. Since its launch in 2018, Material has garnered a community that shares the same passion for intentional products with over 50,000 followers on Instagram and features in esteemed publications such as NYT Cooking, Forbes, and more.
Honoring tradition stands at the forefront of Material, as Nguyen's and Byun's fondest memories are coming together with their families to prepare and enjoy meals that reflect their Vietnamese and Korean cultures. Behind the scenes, Byun actively uses Material's growing platform to amplify AAPI voices. An all-female AAPI creative team created the brand's most recent launch, and 50% of profits during the first week of the launch were donated to #hateisavirus. Byun has undoubtedly created a purposeful brand from the inside out.