These French-Girl Swimsuits Are About to Be Everywhere

If you aspire to dress like chic Parisian women, you're in for quite a treat. Today, one of the most beloved French-girl clothing brands, Rouje, launched a summer swimwear collection. The collection features 12 new swim styles, including both one-pieces and bikinis. Each suit is designed with a nod to vintage French swimwear, giving the wearer that timeless Parisian vibe.

Thanks to the success of Jeanne Damas, founder of Rouje, and her fashionable cult following, we are placing our bets that these will be some of the most popular swimsuits of summer 2019. Whether you seek more minimalistic swimwear like a simple black or white bikini or you prefer something a bit more retro, Rouje's new swimwear collection will service all your summertime swim needs with ease. Ahead, see some of the stunning campaign imagery from the launch, and shop all 12 of the French-girl swimsuits before everyone else does.


(Image credit: Courtesy of Rouje)


(Image credit: Courtesy of Rouje)


(Image credit: Courtesy of Rouje)


(Image credit: Courtesy of Rouje)


(Image credit: Courtesy of Rouje)

Next up, find out which swimsuit trends are out for summer 2019

Editorial Director

Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.

She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.