Reformation Is So Good Right Now—25 New Pieces I Predict Will Sell Out First
Picture this—it’s a balmy evening in Italy, the sun’s setting, and you’re frolicking in your Reformation garms. Dreamy, right? That’s the exact vision Reformation conjured on its latest press trip, where some of our fashion favourites, including Abisola Omole, Brittany Bathgate, Emma Hoareau and Lucy Williams, donned some of this season’s newest sustainable styles. It was a feast for the eyes, where classic motifs printed on silk, burgeoning floral appliqués and peek-a-boo knits were worn under the Tuscan sun. Reformation has refreshed the mindset of shoppers when it comes to ethical clothing. Although sustainable clothing is considered the antidote to trend lend pieces, Reformation strikes a balance between fashion and consciousness, creating runway-inspired pieces with innovative materials, and recycled and natural fibres — resulting in premium clothing with an ageless appeal. It’s also one of the few brands with a notable plus size range that spans UK sizes 18 to 28.
If I could only shop from one place, Reformation would be a worthwhile contender. Its current arsenal includes inspired pieces for hot weather days, including Y2K-inspired silhouettes, column dresses and figure-skimming cuts. Its designers have homed in on many of 2023's style heroes. They have the bandeau memo, with mini and maxi iterations on offer. The same is true for denim, which is a current theme on site, in both top and bottom-half styles.
The brand also excels at producing wardrobe staples and elevated basics—think open-back tank tops and directional designs, which make pieces feel current.
Reformation is also a go-to destination for occasion wear. You’re guaranteed to find wedding guest-appropriate attire on-site. In late spring, Reformation launched the Chiara bag, an abstract-shaped (and convertible) bag in seven colourways. Crafted from a supple Nappa leather, it's created with the consideration you’d expect and boasts the same appeal as its apparel.
Being the fan that I am, I spent hours looking through all of the summer styles on Reformation in order to bring you the very best new-in buys. Keep scrolling to discover some impressive summer pieces from the sustainable brand that has our hearts.
Shop Reformation's Best New-In Pieces:
The Mason pant is one of Reformation's best-selling items and the linen version is perfect for summer. It marries tailoring with off-duty.
Such a pretty dress for those hot summer days. Available in this bright pink, green, stripes and classic black.
A flirty 'going out' top with a delicate floral corsage.
This year's toe loop shoes come bearing metal accents but Reformation has stripped it back and created a timeless and minimalist iteration in three block colours.
I've seen a few of our fashion favourites in this linen two-piece and it looks even better on.
I'm not a jeans girl but this is a pair I can get on board with.
Embroidered blouses never date and the tie feature lends a modern style to this piece.
I'm still riding the wave of bandeau dresses and I adore the figure-accentuating style of this Bebe knit dress. It's a fine knit in a unique powdery blue.
This style of dress is a classic, even for lovers of longer hemlines. Pop it on with slip-on sandals, an oversized rattan bag and hair scraped back into a claw clip.
Bustiers continue to dominate. This dipped silhouette is reminiscent of a sweetheart neckline.
This exact green is fast becoming my favourite colour. This truly is the dress of dreams.
The tailored element and belt loop transforms a relaxed material into a piece you can wear for smarter occasions.
This beautiful silk dress would look just stunning paired with strappy, barely-there heels and a simple clutch for a wedding or summer event.
This walnut colourway always feels premium and so do slingback shoes.
A relaxed linen fabrication with floral adornments is an unlikely but complementary match. This design also features open-back detailing.
When I'm not in a frock I'm drawn to two pieces. Although I don't tend to wear low-slung skirts, I'm drawn to this set.
All our editors rave about these comfy linen trousers. Wear with a simple white vest and flip flops for an easy weekend look that is cool but still chic.
You can never go wrong with florals for spring, especially when printed on a silk
A structured silhouette crafted from linen is always impressive!
Waistcoats are here to stay and Reformations iteration offers something a little fresh. It’s longline, has a fitted silhouette and features decorative buttons. I’d team this with a black linen maxi skirt.
The Wilda kitten mule is number one on my current wish list. I envision wearing it with a Victoriana-style top and straight-leg jeans.
Reformation design ruched tops every season without fail. Tuck this into jeans as seen on e-com.
Next Up: Rixo Just Dropped Its Best Collection to Date - Here's Why I'm Obsessed
Avalon Afriyie is a freelance writer and storyteller based in London. She specialises in sustainable fashion, health and the narratives of marginalised communities. She has a background in fashion show production and styling, having previously worked on The Clothes Show and with the Lyst Group. Since graduating in 2013 with a BA (Hons) in English and contemporary media, she’s worked as a feature writer for an independent publication and a contributor for Quill’s creator network. She now marries her passion for words and style, writing for some of the most esteemed fashion and lifestyle publications, Who What Wear UK and Stylist. Avalon also provides copywriting services, creative consultancy, and visual media for independent businesses, including travel guides, interviews, press releases and blog posts. Her work has been featured on Lush, Contiki, Youswim and Ohne. She spends her days writing to her heart’s content for business and pleasure, shooting on film and dreaming of residing a stone’s throw away from the ocean with her love and a pup (clad in a sweeping frock, of course). She’s currently penning ideas for a book of personal essays and free verse poetry on love, life and the stages in between.
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