Reformation Is So Good Right Now—25 New Pieces I Predict Will Sell Out First

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(Image credit: @abimarvel)

Picture thisit’s a balmy evening in Italy, the sun’s setting, and you’re frolicking in your Reformation garms. Dreamy, right? That’s the exact vision Reformation conjured on its latest press trip, where some of our fashion favourites, including Abisola Omole, Brittany Bathgate, Emma Hoareau and Lucy Williams, donned some of this season’s newest sustainable styles. It was a feast for the eyes, where classic motifs printed on silk, burgeoning floral appliqués and peek-a-boo knits were worn under the Tuscan sun. Reformation has refreshed the mindset of shoppers when it comes to ethical clothing. Although sustainable clothing is considered the antidote to trend lend pieces, Reformation strikes a balance between fashion and consciousness, creating runway-inspired pieces with innovative materials, and recycled and natural fibres — resulting in premium clothing with an ageless appeal. It’s also one of the few brands with a notable plus size range that spans UK sizes 18 to 28.

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(Image credit: @emmahoareau)

If I could only shop from one place, Reformation would be a worthwhile contender. Its current arsenal includes inspired pieces for hot weather days, including Y2K-inspired silhouettes, column dresses and figure-skimming cuts. Its designers have homed in on many of 2023's style heroes. They have the bandeau memo, with mini and maxi iterations on offer. The same is true for denim, which is a current theme on site, in both top and bottom-half styles.

The brand also excels at producing wardrobe staples and elevated basicsthink open-back tank tops and directional designs, which make pieces feel current.

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(Image credit: @lucywilliams02)

Reformation is also a go-to destination for occasion wear. You’re guaranteed to find wedding guest-appropriate attire on-site. In late spring, Reformation launched the Chiara bag, an abstract-shaped (and convertible) bag in seven colourways. Crafted from a supple Nappa leather, it's created with the consideration you’d expect and boasts the same appeal as its apparel.

Being the fan that I am, I spent hours looking through all of the summer styles on Reformation in order to bring you the very best new-in buys. Keep scrolling to discover some impressive summer pieces from the sustainable brand that has our hearts.

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(Image credit: @monikh)

Shop Reformation's Best New-In Pieces:

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Freelance Fashion Editor

Avalon Afriyie is a freelance writer and storyteller based in London. She specialises in sustainable fashion, health and the narratives of marginalised communities. She has a background in fashion show production and styling, having previously worked on The Clothes Show and with the Lyst Group. Since graduating in 2013 with a BA (Hons) in English and contemporary media, she’s worked as a feature writer for an independent publication and a contributor for Quill’s creator network. She now marries her passion for words and style, writing for some of the most esteemed fashion and lifestyle publications, Who What Wear UK and Stylist. Avalon also provides copywriting services, creative consultancy, and visual media for independent businesses, including travel guides, interviews, press releases and blog posts. Her work has been featured on Lush, Contiki, Youswim and Ohne. She spends her days writing to her heart’s content for business and pleasure, shooting on film and dreaming of residing a stone’s throw away from the ocean with her love and a pup (clad in a sweeping frock, of course). She’s currently penning ideas for a book of personal essays and free verse poetry on love, life and the stages in between.