And Just Like That, Reformation's $98 Naked Dress Is Sold Out

Reformation's new arrivals section reminds me of The Hunger Games. The second new product drops, true fans of the brand add to cart and check out faster than you can open one of those kitschy email blasts. In turn, this often means the most coveted products sell out at the speed of light, including the brand-new naked dress ringing in at a beautiful $98.
It's no surprise why this nude sundress sold out so quickly. Between the popular hue, the comfortable stretch-jersey material, and the irresistible price point, Reformation fans were bound to go wild for the versatile frock. While the Rou Dress, in particular, currently has a waiting list of who knows how many, we shopped out the other naked dresses currently available at Reformation that come in at a close second.
Whether you're on the hunt for an easy wedding guest outfit or that perfect summer piece or have quite literally been stalking the internet for a naked dress that suits you, we have a feeling you'll find what you're looking for in the selection ahead. But don't forget to get on the Rou waiting list while you're at it. We'd hate for this to be the dress that got away.
Shop naked dresses currently available at Reformation:
Speaking of the style, check out the naked swimsuit trend we're all a little scared we're so obsessed with.

Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over nine years, where she started as an associate editor and has since worked her way up. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. Here, she leads and manages Who What Wear's editorial team and oversees all editorial content. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many celebrity cover shoots, including big names like Kaia Gerber, Normani, and Sabrina Carpenter. She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her style has been featured on sites such as Vogue, Harpers Bazaar, and Elle.
-
Reformation Is Having a *Secret* Sale—23 Items I'm Rushing to Buy Before They Sell Out
Join me.
-
I've Lived in NYC, L.A., and Boston—Here's Everything I Think Is Chic for Summer
Shop the highly curated list.
-
The Perfect $16 Tank Top and More Zara Items I'm Texting Everyone I Know About
Elite finds.
-
The Easy Two-Piece Outfit Combo You Have to Copy If You Want to Look Rich This Summer
From Monaco to Miami.
-
The 30 Items That Will Define Style in Summer 2025
Gotta catch 'em all.
-
Linen Pants! Full Skirts! Long Shorts! Zara Has Every Single Chic Bottoms Trend—40 Picks That Are Worth Your Attention
Good luck picking just one.
-
27 Crochet Pieces From Zara, H&M, J.Crew, and More That Scream Cool Girl
You'll wear these on heavy rotation.
-
I'm a Fashion Editor, and These Are a Few of My Favorite Things Right Now
The ultimate summer 2025 wish list.