All the Floral Dresses You've Ever Wanted Are Here
You know what Reformation's fashion design crew are like when they set their mind to a task. Create the best slips and boudoir pieces you can wear outside and not feel exposed in? Tick. Welcome spring (and S/S 16) with the most covetable floral-printed dresses on planet fashion? Tick, tick, tick.
This week our favourite American export has launched every kind of flower-dotted frock a girl could wish for. If you want diaphanous, they have it. If you want something for your friend's spring wedding that's just around the corner, they've got that covered too. There's even a great jumpsuit in there for the stylish types who don't "do" dresses.
And—most importantly—they're selling super fast. Which means you also need to be super fast to not miss out. That's why we've edited down our favourite five pieces for you. Keep scrolling to shop them…
Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.
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