Reformation Is Not Holding Back—These New Items Are "Fashion" With a Capital F

Our editors are always trying to serve up stories that appeal to a wide range of shoppers, from those who gravitate toward wardrobe classics to those willing to experiment with fun trends. This article happens to be for the latter bunch—it's full of daring silhouettes, on-trend details, and special pieces that I think are "fashion" with a capital F.
Previously, I rounded up all the Zara and H&M pieces that I thought fit this description, and now, I'm focusing on Reformation. The L.A.-based retailer has an especially strong selection for fall, including its signature dresses in new patterns and fabrics, plus plenty of cozy fall sweaters and jackets. Scroll down to shop my favorite new arrivals from Reformation.
Dresses
Tops, Sweaters, and Jackets
Pants and Skirts
Next, Kate Middleton Brings Back These 5 Trends Every Fall

Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.
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