Reformation Is Not Holding Back—These New Items Are "Fashion" With a Capital F


(Image credit: Courtesy of Reformation; Pictured: Reformation Hobart Jacket ($248))

Our editors are always trying to serve up stories that appeal to a wide range of shoppers, from those who gravitate toward wardrobe classics to those willing to experiment with fun trends. This article happens to be for the latter bunch—it's full of daring silhouettes, on-trend details, and special pieces that I think are "fashion" with a capital F. 

Previously, I rounded up all the Zara and H&M pieces that I thought fit this description, and now, I'm focusing on Reformation. The L.A.-based retailer has an especially strong selection for fall, including its signature dresses in new patterns and fabrics, plus plenty of cozy fall sweaters and jackets. Scroll down to shop my favorite new arrivals from Reformation.


Tops, Sweaters, and Jackets

Pants and Skirts

Next, Kate Middleton Brings Back These 5 Trends Every Fall 

Associate Director, Fashion News

Erin got her start as a Who What Wear intern over 13 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.