How to Shop Winter's Favorite Accessory Trend, From $10 to $360

I know I'm a fashion editor and all, but I hate getting dressed in the winter. That doesn't mean I don't love a good layered 'fit. The end result is what brings me joy, but it's the process that I dread. Turning off your alarm and leaving the warmth of your blanket is something I just don't find appealing. But despite everything about winter, there's been something that's been motivating me to get all dressed up every time the cold weather comes around: my fun, warm, knitted scarves.

I went to college in New York City, and I still remember wrapping a thick printed scarf around my neck and pairing it with a coat (that I bought from Who What Wear x Target, ironically) and feeling like the main character in a movie. It also doubled as a blanket when I sat in class, so it was a win-win. I still own that scarf to this day because it's something that just happens to pop back up every winter (and for valid reasons).

They've gotten even more popular, thanks to the iconic plaid scarf by ACNE reaching Gen Z and blowing up on TikTok. As much as I think a winter scarf is worth investing in, I understand not everyone can shell out $290 on one, so I searched through the depths of the internet to find the best winter scarves that'll take any outfit to the next level.

Below, you'll find all the fun (and warm) scarves in whatever price range you prefer, from $12 to $290. Just don't leave this one at your ex's sister's house like Taylor Swift. (If you know, you know.)

See the Trend Styled

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(Image credit: @himichelleli)

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(Image credit: @EMILIAMUSS)

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Next: I'm a Nordstrom Stylist in My 20s—Here Are the Trends I Think You Should Buy

Associate Fashion Editor
Yusra Siddiqui is an editor who resides in New Jersey but bounces between the suburbs and NYC. (She's a Jersey girl at heart.) After interning at Who What Wear in 2019, she found her way to the team after graduating from LIM College in 2022 with a fashion media degree. She's also spent time writing and working for publications such as Fashionista, Coveteur, and Nylon, but she always knew that Who What Wear was where she was meant to be. When she's on the job, she's perusing runway shows, analyzing the latest thing fellow Gen Zers are up to on the internet, and sharing what she can about the modest-fashion market. You can also catch her dabbling in entertainment, talking about the costume choices of the latest Netflix series or diving deeper into how the plotline affects the viewers in a myriad of ways. Lastly, she likes to create content for Who What Wear's TikTok. Her personal time is spent doing similar but also different things—deep diving into almost every new TV show (Bridgerton, Gilmore Girls, and Stranger Things are favorites), planning her next local getaway (whenever that may be), and reading the latest Emily Henry or Sally Rooney novel in one sitting.